Fort Frances, Ont. Rounds Out the Top 10 Communities Hosting TSN on the 2013 Kraft Celebration Tour, August 16-25

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TORONTO (July 22, 2013) – After two weeks and more than 3 million votes, Canadians have chosen the 10^th and final winning community for the 2013 Kraft Celebration Tour, with Fort Frances, Ont. winning a national, head-to-head online vote over Dryden, Ont. Fort Frances garnered 518,082 votes to Dryden’s 272,292, which total as the most and second most votes cast in this year’s campaign. As part of the Kraft Celebration Tour, Fort Frances receives $25,000 to put towards maintaining the Fort Frances Curling Club.

Fort Frances will also host a special edition of SPORTSCENTRE featuring anchors Darren Dutchyshen and Jennifer Hedger when they wrap up the 2013 Kraft Celebration Tour live from the northwestern Ontario community on Sunday, Aug. 25 at 6 p.m. ET on TSN. 

<<MEDIA NOTE: Location and timing details for the Kraft Celebration Tour
stop in Fort Frances, which includes a free BBQ and activities for all ages, will
 be confirmed shortly>>

“It’s great to see the growth of the sport of curling in Fort Frances,” said Jack Hewitt, Vice-President, Marketing Insights and Services, Kraft Canada. “We’re very pleased to support the Fort Frances Curling Club and invest in ensuring the facility continues to play an important role in inspiring youth and adults to get and stay active.”

About Fort Frances, Ont.
Located in northwestern Ontario in the Rainy River District, the town of Fort Frances shares a common border with Minnesota. Hailed as the oldest settlement west of Lake Superior, the town became a permanent post for Hudson’s Bay Company in 1818. Today, Fort Frances is home to nearly 8,000 people and is known for its word-class fishing, among other outdoor activities.

The $25,000 prize money from the Kraft Celebration Tour will go towards offsetting the costs incurred for installing a geothermal heating and cooling system at the Fort Frances Curling Club.

Along with Fort Frances, the 10 winning communities chosen for the 2013 Kraft Celebration Tour editions of SPORTSCENTRE at 6 p.m. ET on TSN are as follows:

• Friday, Aug. 16 – Fort Smith, N.W.T.
• Saturday, Aug. 17 – Morell, P.E.I.
• Sunday, Aug. 18 – Bridgewater, N.S.
• Monday, Aug. 19 – Invermere, B.C.
• Tuesday, Aug. 20 – Fredericton, N.B.
• Wednesday, Aug. 21 – Raymond, Alta.
• Thursday, Aug. 22 – Saint-Étienne-de-Beauharnois, Que.
• Friday, Aug. 23 – Rocanville, Sask.
• Saturday, Aug. 24 – Wilmot, Ont.
• Sunday, Aug. 25 – Fort Frances, Ont.

For more information on each community project, visit KraftCelebrationTour.ca or Tourneedecelebrationkraft.ca.

The Kraft Celebration Tour kicks off on Friday, Aug. 16 at 6 p.m. ET with SPORTSCENTRE broadcasting live from Fort Smith, N.W.T. – marking the first ever territory to be visited by the Kraft Celebration Tour. Anchors Darren Dutchyshen and Jennifer Hedger host SPORTSCENTRE from all communities in Western Canada, while Rod Smith and Kate Beirness bring Canada’s top-rated daily sportscast to Eastern Canada communities.

In addition, RDS anchors Luc Bellemare, Valérie Sardin, and reporter Geneviève Langlois join the Kraft Celebration Tour festivities in Quebec, as they host a live broadcast of SPORTS 30 LE MAGAZINE from Saint-Étienne-de-Beauharnois, with Marc Labrecque providing special reports from Montreal as he covers the Alouettes.

Fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook and by following and interacting with the tour’s personalities on Twitter. The official Twitter account for the Kraft Celebration Tour is @KCTAndy and the official hashtags include #KCT and #tourneedecelebrationkraft.

SOCIAL MEDIA LINKS
Twitter
Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy
SPORTSCENTRE: @SportsCentre, www.Twitter.com/SportsCentre
Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc
Jennifer Hedger: @jenniferhedger, www.Twitter.com/jenniferhedger
Rod Smith: @RodSmithTSN, www.Twitter.com/rodsmithtsn
Kate Beirness: @KateBeirness, www.Twitter.com/katebeirness
Marc Labrecque:@mlabrecqueRDS, www.Twitter.com/mlabrecqueRDS
Luc Bellemare: @lucbellemareRDS, www.Twitter.com/lucbellemareRDS
Valérie Sardin: @valsardinRDS, www.Twitter.com/valsardinRDS
Hashtags: #KCT and #tourneedecelebrationkraft

Facebook
Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour
TSN: www.Facebook.com/TSN 

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraft.com and www.facebook.com/kraft.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

For More Information
For TSN:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca

For Kraft Canada:
Dane Gergovich, (w) 416.342.1816, (c) 416.303.0699, dane.gergovich@mediaprofile.com

Twitter: @TSN_PR