Fredericton, N.B. To Host TSN as the Fifth Stop on the 2013 Kraft Celebration Tour, August 20

To tweet this release: http://bit.ly/12BwxPj

TORONTO (July 15, 2013) – Following the closest vote so far this year, Canadians across the country have named Fredericton the fifth winning community in this summer’s Kraft Celebration Tour.  As part of the Kraft Celebration Tour, Fredericton receives $25,000 to put towards the Fredericton Loyalist Rugby and Cricket Club’s upgrade of their two existing fields and developing a third. Fredericton was named to the Kraft Celebration Tour after winning a national, head-to-head online vote over Salisbury, N.B. with 160,824 votes to Salisbury’s 134,741.

Fredericton will also host a special edition of SPORTSCENTRE featuring anchors Rod Smith and Kate Beirness when they broadcast live from the New Brunswick community on Tuesday, Aug. 20 at 6 p.m. ET on TSN.

<<MEDIA NOTE: Location and times for the Kraft Celebration Tour stop in Fredericton, which includes a free BBQ and activities for all ages, will be confirmed shortly>>

<<MEDIA NOTE: Interviews with Rod Smith and Kate Beirness are

 available upon request>>

“The Fredericton Loyalist Rugby and Cricket Club is the kind of organization that the Kraft Celebration Tour is all about – a volunteer-driven organization that is engaged and active within the community,” said Jack Hewitt, Vice-President, Marketing Insights and Services, Kraft Canada. “We’re very pleased to help contribute to this great centre of sport, community, and recreation for the people of Fredericton.”

About Fredericton, N.B.
Fredericton sits on the banks of the St. John River in southwestern New Brunswick and is rich in culture and riverside beauty. It was named the capital of New Brunswick in1785, and is home to 56,000 people. Fredericton is also the birthplace of Willie O’Ree, who in 1958 became the first black player to play in the NHL.

The Loyalist Rugby and Cricket Club is a volunteer, non-profit organization that coordinates numerous rugby teams and a new cricket program, in addition to loaning the facilities out to school athletic programs and local charities. The $25,000 prize money from the Kraft Celebration Tour will go towards upgrading their two existing fields and developing a third one.

Voting
Canadians can decide the other winning communities for the Kraft Celebration Tour over the next week.  One pair of communities is featured each weekday through July 19, and Canadians can visit KraftCelebrationTour.ca or Tourneedecelebrationkraft.ca to vote for their favourite communities (see below for match-ups and scheduled voting dates).  Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.

During the voting period, SPORTSCENTRE on TSN and SPORTS 30 LE MAGAZINE on RDS profile each match-up with a look at the duelling communities and their proposed community projects. Results of each vote will be announced the following weekday on SPORTSCENTRE and SPORTS 30 LE MAGAZINE.

The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:

• Today (Monday, July 15) – Vulcan, Alta. vs. Raymond, Alta.
• Tuesday, July 16 – Saint-Étienne-de-Beauharnois, Que. vs. L’Assomption, Que.
• Wednesday, July 17 – Rocanville, Sask. vs. Esterhazy, Sask.
• Thursday, July 18 – St. James Town (Toronto) vs. Wilmot, Ont.
• Friday, July 19 – Dryden, Ont. vs. Fort Frances, Ont.

In addition to voting, fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook and by following and interacting with the tour’s personalities on Twitter. The official Twitter account for the Kraft Celebration Tour is @KCTAndy and the official hashtags include #KCT and #tourneedecelebrationkraft.

SOCIAL MEDIA LINKS
Twitter
Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy
SPORTSCENTRE: @SportsCentre, www.Twitter.com/SportsCentre
Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc
Jennifer Hedger: @jenniferhedger, www.Twitter.com/jenniferhedger
Rod Smith: @RodSmithTSN, www.Twitter.com/rodsmithtsn
Kate Beirness: @KateBeirness, www.Twitter.com/katebeirness
Marc Labrecque:@mlabrecqueRDS, www.Twitter.com/mlabrecqueRDS
Luc Bellemare: @lucbellemareRDS, www.Twitter.com/lucbellemareRDS
Valérie Sardin: @valsardinRDS, www.Twitter.com/valsardinRDS
Hashtags: #KCT and #tourneedecelebrationkraft

Facebook
Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour
TSN: www.Facebook.com/TSN

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraft.com and www.facebook.com/kraft.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

For More Information
For TSN:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca

Twitter: @TSN_PR

For Kraft Canada:
Dane Gergovich, (w) 416.342.1816, (c) 416.303.0699, dane.gergovich@mediaprofile.com