Raymond, Alta. Named Sixth Stop on the 2013 Kraft Celebration Tour; Will Host the Tour on August 21

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TORONTO (July 16, 2013) – After a hard fought Alberta showdown, Raymond, Alta. was named the sixth winning community in this summer’s Kraft Celebration Tour.  As part of the Kraft Celebration Tour, the Town of Raymond receives $25,000 to put towards creating a new multipurpose field to support soccer, rugby, lacrosse, football, and more.

Raymond will also host a special edition of SPORTSCENTRE featuring anchors Darren Dutchyshen and Jennifer Hedger when they broadcast live from the Alberta community on Wednesday, Aug. 21 at 6 p.m. ET on TSN.

<<MEDIA NOTE: Location and times for the Kraft Celebration Tour stop in Raymond, which includes a free BBQ and activities for all ages, will be confirmed shortly>>

<<MEDIA NOTE: Interviews with Darren Dutchyshen and Jennifer Hedger are

 available upon request>>

“The nomination from the Town of Raymond is a great example of what the spirit of the Kraft Celebration Tour is all about,” said Jack Hewitt, Vice-President, Marketing Insights and Services, Kraft Canada. “This community is driven to work together to enable healthy, active lifestyles and this project will do exactly that.”

About Raymond, Alta.

Located just south of Lethbridge and on the edge of Alberta’s badlands, the Town of Raymond is home to 4,000 people. The farming community is also the hometown of CFL players and brothers Brett and Brock Ralph. The town’s annual stampede, which started in 1902, is said to be the oldest stampede in Canada.

The $25,000 prize money from the Kraft Celebration Tour will go towards creating a new multipurpose field in Raymond that will host a variety of sports. The town’s current field is being relocated from school grounds to accommodate a growing number of students.

Raymond was named to the Kraft Celebration Tour after winning a national, head-to-head online vote over Vulcan, Alta. Raymond brought home the victory with 141,108 votes, while Vulcan amassed a total of 94,406 votes in support of its nomination.

Voting

Canadians can decide the other winning communities for the Kraft Celebration Tour over the next week.  One pair of communities is featured each weekday through July 19, and Canadians can visit KraftCelebrationTour.ca or Tourneedecelebrationkraft.ca to vote for their favourite communities (see below for match-ups and scheduled voting dates).  Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.

During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS profile each match-up with a look at the duelling communities and their proposed community projects. Results of each vote will be announced the following weekday on SPORTSCENTRE and SPORTS 30.

The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:

• Today (Tuesday, July 16) – Saint-Étienne-de-Beauharnois, Que. vs. L’Assomption, Que.
• Wednesday, July 17 – Rocanville, Sask. vs. Esterhazy, Sask.
• Thursday, July 18 – St. James Town (Toronto) vs. Wilmot, Ont.
• Friday, July 19 – Dryden, Ont. vs. Fort Frances, Ont.

In addition to voting, fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook and by following and interacting with the tour’s personalities on Twitter. The official Twitter account for the Kraft Celebration Tour is @KCTAndy and the official hashtags include #KCT and #tourneedecelebrationkraft.

SOCIAL MEDIA LINKS

Twitter

Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy

SPORTSCENTRE: @SportsCentre, www.Twitter.com/SportsCentre

Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc

Jennifer Hedger: @jenniferhedger, www.Twitter.com/jenniferhedger
Rod Smith: @RodSmithTSN, www.Twitter.com/rodsmithtsn

Kate Beirness: @KateBeirness, www.Twitter.com/katebeirness

Marc Labrecque:@mlabrecqueRDS, www.Twitter.com/mlabrecqueRDS

Luc Bellemare: @lucbellemareRDS, www.Twitter.com/lucbellemareRDS

Valérie Sardin: @valsardinRDS, www.Twitter.com/valsardinRDS

Hashtags: #KCT and #tourneedecelebrationkraft

Facebook

Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour

TSN: www.Facebook.com/TSN

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraft.com and www.facebook.com/kraft.

About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

For More Information

For TSN:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca

Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca
Twitter: @TSN_PR

For Kraft Canada:
Dane Gergovich, (w) 416.342.1816, (c) 416.303.0699, dane.gergovich@mediaprofile.com