Rocanville, Sask. to Host TSN as the Eighth Stop on the 2013 Kraft Celebration Tour, August 23

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TORONTO (July 18, 2013) – Dutch is heading to his home province of Saskatchewan alongside Jen, as Rocanville, Sask. has been named the eighth winning community in this year’s Kraft Celebration Tour.  As part of the Kraft Celebration Tour, Rocanville receives $25,000 to put towards upgrading the Rocanville Aquatic Centre.

Rocanville will also host a special edition of SPORTSCENTRE featuring anchors Darren Dutchyshen and Jennifer Hedger when they broadcast live from the Saskatchewan community on Friday, Aug. 23 at 6 p.m. ET on TSN. 

<<MEDIA NOTE: Location and timing details for the Kraft Celebration Tour
stop in Rocanville, which includes a free BBQ and activities for all ages, will
 be confirmed shortly>>

“Rocanville needs to be able to continue operating the Aquatic Centre – it’s such an integral part of their community,” said Jack Hewitt, Vice-President, Marketing Insights and Services, Kraft Canada. “Places like this Aquatic Centre are the hubs for keeping Canadians active in communities coast to coast and we’re very happy to help support this project.”

About Rocanville, Sask.
Established in 1904, the town of Rocanville is located in southeast Saskatchewan on the edge of the Qu’Appelle Valley. The small but thriving farming and mining community is home to 1,000 people and is known for producing high quality potash, as well as oil.

The $25,000 prize money from the Kraft Celebration Tour will go towards upgrading the Rocanville Aquatic Centre. The community’s indoor pool requires extensive repairs to get it back into operation.

Rocanville was named to the Kraft Celebration Tour after winning a national, head-to-head online vote over Esterhazy, Sask. Rocanville brought home the victory with 138,131 votes, while Esterhazy amassed a total of 98,961 votes in support of its nomination.

Voting
Canadians can decide the other winning communities for the Kraft Celebration Tour, with one pair of communities featured each weekday through to tomorrow (Friday, July 19). Canadians can visit KraftCelebrationTour.ca or Tourneedecelebrationkraft.ca to vote for their favourite communities (see below for match-ups and scheduled voting dates).  Voting is unlimited and runs from 12 noon ET each day for a 24-hour period.

During the voting period, SPORTSCENTRE on TSN and SPORTS 30 on RDS profile each match-up with a look at the duelling communities and their proposed community projects. Results of each vote will be announced the following weekday on SPORTSCENTRE and SPORTS 30.The other communities selected as finalists for the Kraft Celebration Tour, along with their match-ups and scheduled voting dates, are as follows:

• Today (Thursday, July 18) – St. James Town (Toronto) vs. Wilmot, Ont.
• Friday, July 19 – Dryden, Ont. vs. Fort Frances, Ont.

In addition to voting, fans can keep up with the Kraft Celebration Tour on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook and by following and interacting with the tour’s personalities on Twitter. The official Twitter account for the Kraft Celebration Tour is @KCTAndy and the official hashtags include #KCT and #tourneedecelebrationkraft.

SOCIAL MEDIA LINKS
Twitter
Kraft Celebration Tour: @KCTAndy, www.Twitter.com/KCTAndy
SPORTSCENTRE: @SportsCentre, www.Twitter.com/SportsCentre
Darren Dutchyshen: @dutchysc, www.Twitter.com/dutchysc
Jennifer Hedger: @jenniferhedger, www.Twitter.com/jenniferhedger
Rod Smith: @RodSmithTSN, www.Twitter.com/rodsmithtsn
Kate Beirness: @KateBeirness, www.Twitter.com/katebeirness
Marc Labrecque:@mlabrecqueRDS, www.Twitter.com/mlabrecqueRDS
Luc Bellemare: @lucbellemareRDS, www.Twitter.com/lucbellemareRDS
Valérie Sardin: @valsardinRDS, www.Twitter.com/valsardinRDS 
Hashtags: #KCT and #tourneedecelebrationkraft

Facebook

Kraft Celebration Tour: www.Facebook.com/KraftCelebrationTour

TSN: www.Facebook.com/TSN

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft’s 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraft.com and www.facebook.com/kraft.

About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

For More Information

For TSN:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca

Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca

For Kraft Canada:
Dane Gergovich, (w) 416.342.1816, (c) 416.303.0699, dane.gergovich@mediaprofile.com

Twitter: @TSN_PR