Astral’s Carte Blanche Competition Celebrates 10th Anniversary

MONTRÉAL (March 18, 2019) – Astral, a division of Bell Media, launched the 10^th edition of CARTE BLANCHE competition today. The annual out-of-home advertising competition takes place March 18 to April 8, 2019, in three key markets:  Québec, Toronto, and Western Canada (including Calgary, Edmonton and Vancouver). Once again, participants must create original advertising executions for a large-format digital billboard. Each entry must be developed for an agency client and submitted online at carteblancheforcreatives.ca before April 8. New for 2019 is the Industry Favourite Award, giving all participants who sign up on the competition website a chance to vote for their favourite creative execution in their market. The entry with the most votes will be crowned the “Industry Favourite”. 2019 Jury Members For the second consecutive year, CARTE BLANCHE has selected a national jury of renowned creative directors who will select the finalists and winners in each of the three markets. The six jurors for CARTE BLANCHE 2019 are: Toronto Market

• Jeff Hilts, Chief Creative Officer, FCB Toronto
• Alexis Bronstorph, Executive Creative Director, TAXI CANADA

Western Canadian Market

• Addie Gillespie, Creative Director, 123W
• Tony Hird, Creative Director & Co-founder, Here Be Monsters

Québec Market

• Julie Desrochers, Creative Director, Sid Lee
• Carle Coppens, Senior Creative Vice President, Havas Montréal

“We’re extremely proud to be celebrating the 10^th anniversary of Carte Blanche,” said Chloé Boissonnault, National General Manager, Marketing Communications, Bell Media. “After a full decade of supporting and promoting solid out-of-home advertising creativity across the country, Carte Blanche has become a prestigious contest for creative talent, who keep participating in growing numbers. We want to sincerely thank them for their enthusiastic participation, their commitment to Carte Blanche and Astral, and especially for the many great campaigns that have been executed as a result of their ideas.” The 2019 CARTE BLANCHE Campaign The CARTE BLANCHE contest will be supported by a digital and social media advertising campaign. This year’s theme – “Head to Cannes with Your (creative) Soulmate” – highlights the relationship between creative teammates who spend lots of time together, but not necessarily “quality time”. CARTE BLANCHE is now giving them the opportunity to gain that quality time, with a chance to win a trip to the International Festival of Creativity in Cannes. In addition to the Cannes getaway, each winning team gets to execute its concept with an Astral out-of-home campaign valued at $50,000. Key Dates:

• Entry Period: March 18 to April 8, 2019 at 3 p.m.
• Finalists announced April 29, 2019
• Winners for each market announced by May 24, 2019 (details to come)

For more information, contest rules and the latest news, visit the website or follow Carte Blanche on Facebook.