Astral’s Carte Blanche Competition Celebrates 10th Anniversary

Montréal — March 18, 2019

– The out-of-home advertising contest will be held in Canada’s three key markets March 18 to April 8, 2019 –

MONTRÉAL (March 18, 2019) – Astral, a division of Bell Media, launched the 10th edition of CARTE BLANCHE competition today. The annual out-of-home advertising competition takes place March 18 to April 8, 2019, in three key markets:  Québec, Toronto, and Western Canada (including Calgary, Edmonton and Vancouver). Once again, participants must create original advertising executions for a large-format digital billboard. Each entry must be developed for an agency client and submitted online at carteblancheforcreatives.ca before April 8. New for 2019 is the Industry Favourite Award, giving all participants who sign up on the competition website a chance to vote for their favourite creative execution in their market. The entry with the most votes will be crowned the “Industry Favourite”. 2019 Jury Members For the second consecutive year, CARTE BLANCHE has selected a national jury of renowned creative directors who will select the finalists and winners in each of the three markets. The six jurors for CARTE BLANCHE 2019 are: Toronto Market Western Canadian Market
  • Addie Gillespie, Creative Director, 123W
  • Tony Hird, Creative Director & Co-founder, Here Be Monsters
Québec Market “We’re extremely proud to be celebrating the 10th anniversary of Carte Blanche,” said Chloé Boissonnault, National General Manager, Marketing Communications, Bell Media. “After a full decade of supporting and promoting solid out-of-home advertising creativity across the country, Carte Blanche has become a prestigious contest for creative talent, who keep participating in growing numbers. We want to sincerely thank them for their enthusiastic participation, their commitment to Carte Blanche and Astral, and especially for the many great campaigns that have been executed as a result of their ideas.” The 2019 CARTE BLANCHE Campaign The CARTE BLANCHE contest will be supported by a digital and social media advertising campaign. This year’s theme – “Head to Cannes with Your (creative) Soulmate” – highlights the relationship between creative teammates who spend lots of time together, but not necessarily “quality time”. CARTE BLANCHE is now giving them the opportunity to gain that quality time, with a chance to win a trip to the International Festival of Creativity in Cannes. In addition to the Cannes getaway, each winning team gets to execute its concept with an Astral out-of-home campaign valued at $50,000. Key Dates:
  • Entry Period: March 18 to April 8, 2019 at 3 p.m.
  • Finalists announced April 29, 2019
  • Winners for each market announced by May 24, 2019 (details to come)
For more information, contest rules and the latest news, visit the website or follow Carte Blanche on Facebook.

About Carte Blanche

Carte Blanche invites creative teams from Canadian ad agencies to develop ideas for the client of their choice, for a chance to win one of three trips to the Cannes Festival of Creativity in June, as well as a chance to execute their winning concept for their client as part of a $50,000 Astral campaign. The competition is open to advertising agencies in Québec, Toronto, Vancouver, Calgary and Edmonton, as well as companies with in-house creative teams. Carte Blanche will announce winners in the Québec, Toronto, and Western Canadian markets. 

About Astral

Astral, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s the most dynamic media platforms, Astral is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.

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Chloé Boissonnault

General Director, Communications-Marketing, Bell Media Sales
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