Kaitlynn Jong
Astral – Bell Media
LE GRAND CHANTIER RONA Makes Its Highly Anticipated Return to Noovo
MONTRÉAL (DECEMBER 5, 2024) – Following the success of Season 1 of LE GRAND CHANTIER RONA, the groundbreaking renovation series returns for Season 2 in 2025.
With more than 3.3 million viewers, representing 44% of the Québec population, the series introduced an original format to advertisers for the Québec market. Born from a strategic collaboration between RONA, Zone3, and Bell Media, LE GRAND CHANTIER RONA goes beyond traditional entertainment by redefining brand integration within televised content.
From its debut, LE GRAND CHANTIER established itself as a benchmark for successful branded content, providing RONA with sustained visibility and a unique connection with viewers. The series achieved an impressive 51% increase in audience viewership, compared to the same time slot the previous year.
The achievement was the result of the shared vision and seamless teamwork between RONA, Zone3, and Bell Media. Their creative approach has resulted in several complementary initiatives in the field aligned with the content of Le Grand Chantier RONA, aiming to stay ever closer to consumers.
The next season of LE GRAND CHANTIER RONA is currently in production, offering new opportunities for integration and partnerships. Clients can look forward to a season filled with engaging challenges and memorable moments, with the goal of captivating both partners and Québec viewers passionate about renovation.
Source: Numeris, PQ franco, April 1 to June 9, 2024, Mon-Thu 7:30pm-8pm. Cumulative reach T2+ and variation AMM(000) A25-54 vs same period in 2023.
About Bell Media
Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Analytics, Strategic Audience Management (SAM), and Bell DSP, in addition to advanced advertising solutions, including Linear Addressable TV, Addressable Audio, and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
1 Based on total revenue and total combined customer connections.
About RONA Inc.
RONA inc. is a leading Canadian home improvement company headquartered in Boucherville, Quebec. Its network includes approximately 425 corporate and affiliated stores operating under the RONA+, RONA, and Dick’s Lumber banners. With a rich history dating back to 1939, RONA inc. has been helping Canadians bring their renovation and construction projects to life. The company relies on a dedicated team of 21,000 employees and strives to provide an inclusive workplace where everyone can contribute. RONA inc. has been named one of Montreal’s Top Employers since 2021 and is also recognized as one of Canada’s Greenest Employers for its ongoing sustainability efforts. For more information, visit www.ronainc.ca.
About Zone3
Zone3 is a leader in content production in Quebec and Canada. For over 20 years, the company has been innovating, entertaining and informing with original creations of all kinds and adaptations of foreign formats that win the hearts of all audiences. Each year, with the production of over 400 hours of television, film and digital content, Zone3 makes its mark – both at home and on the international market. And the recognition is there: with over 350 awards to date for the quality of its creations, it’s safe to say that Zone3 runs on talent and passion!
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