Leading Canadian Brands Sign On for CFL ON TSN’s Complete and Exclusive Live Coverage of the 2016 Season

TORONTO (June 21, 2016) – With the 2016 CFL season about to kick off, an expansive slate of leading Canadian brands have signed on as key sponsors of TSN’s exclusive live coverage of the CFL’s 81-game regular season schedule. Major sponsors of the 2016 CFL ON TSN broadcast campaign include The Brick, Shaw, GMC, Purolator, Moores, SiriusXM, Tim Hortons, and Nissan. “The CFL is beloved by fans across the country, and their passion makes CFL ON TSN one of Canada’s most coveted advertising platforms,” said Stewart Johnston, President, TSN. “We are thrilled to have a slate of Canada’s biggest brands integrated across CFL ON TSN throughout our exclusive live coverage of the 2016 season, culminating with one of the network’s cornerstone championships: the GREY CUP.” New this year, The Brick signs on to deliver marquee weekly matchups with THURSDAY NIGHT FOOTBALL presented by The Brick – kicking off with the much-anticipated season opener this Thursday, June 23 at 7 p.m. ET on TSN featuring the Toronto Argonauts hosting the Hamilton Tiger-Cats in the first regular season CFL game at the Argos’ new home of BMO Field. SiriusXM returns to prime viewers for the big game with the SiriusXM Kickoff Show. The popular halftime feature GMC Precision Playbook returns for the 2016 season, featuring the CFL ON TSN panel breaking down key plays and formations used on the gridiron. Moores returns to CFL ON TSN for the third season of TSN’s fan-favourite CFL fantasy game, the TSN Fantasy Football: CFL Edition presented by Moores. New this year, fans can build their teams and compete against the CFL ON TSN panel for weekly fantasy football supremacy. Back for a second year, Tim Hortons CFL Must-See Moments delivers all the greatest CFL plays as they happen to fans across TSN’s broadcast, digital, and social media platforms, as well as in-store through TimsTV. Purolator returns as the sponsor of the 14^th season of the Purolator Tackle Hunger food drive initiative, fronted once again by CFL ON TSN analyst Chris Schultz. Nissan appears as first quarter sponsor of each CFL ON TSN broadcast, as well as the Nissan Titan Player of the Game. The 2016 season culminates with the Shaw Road to the Grey Cup as well as the 104^th GREY CUP presented by Shaw – one of 60+ iconic championship events that live on TSN – live from the Toronto Argonauts’ new home of BMO Field. TSN is the exclusive Canadian broadcaster of the CFL, delivering live coverage of every regular season game, including playoffs and the 104^th GREY CUP live from Toronto’s BMO Field on November 27. Last year, Bell Media’s TSN and RDS announced an extension of their long-term multi-platform partnership with the CFL through to 2021.