Looking For A Place To Happen…97.7 HTZ-FM Partners with Canadian Cancer Society for THE HIPPEST CANADA DAY EVER, July 1

— June 21, 2016

– 97.7 HTZ-FM spotlight The Tragically Hip on Canada Day, spinning tunes by the iconic band all day to raise awareness and funds for cancer research –
– Listeners are encouraged to donate simply by texting the word FIGHT to 20222, which provides options for $10, $20, or $25 donation amounts –

ST. CATHARINES (June 21, 2016) – Southern Ontario’s best rock, 97.7 HTZ-FM, is partnering with the Canadian Cancer Society to celebrate one of Canada’s most iconic bands, The Tragically Hip, to raise awareness and funds for cancer research. On Friday, July 1 beginning at 9 a.m., 97.7 HTZ-FM rebrands as 97.7 HIP-FM for the day in celebration of THE HIPPEST CANADA DAY EVER, broadcasting an all-day slate of songs from The Tragically Hip’s 13 studio album discography, along with a selection of live recordings and interview clips. Starting todayTuesday, June 21, 97.7 HTZ-FM listeners are encouraged to donate simply by texting the word FIGHT to 20222. The text-to-give campaign provides options of $10, $20, or $25 donation amounts. “We really want to do something special on Canada’s birthday as a tribute to one of our country’s greatest musical treasures,” said Jeff Winskell, Program Director, 97.7 HTZ-FM. “There’s no better time to showcase The Tragically Hip’s catalogue in its entirety, and to raise awareness about the need for cancer research.” “All of us at the Canadian Cancer Society were sad to hear about Gord Downie’s diagnosis of glioblastoma,” says Paulanne Jushkevich, Chief Philanthropy Officer, Canadian Cancer Society. “Brain cancer is one of the most difficult cancers to treat. Glioblastoma is the prevalent form of brain cancer and, unfortunately, it is incurable. More research is desperately needed to save more lives.” To catch THE HIPPEST CANADA DAY EVER on Friday, July 1, listeners can tune in at 97.7 HTZ-FM, or online at htzfm.com.

About Bell Media Radio

Bell Media Radio is Canada’s top-ranked radio broadcaster, with 106 licensed radio stations in 54 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, NRJ, CHUM FM, Rouge fm, and QMFM. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.



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