MAJIC 100.3 and CTV Ottawa Launch 2012 TOY MOUNTAIN Campaign, Nov. 16

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Ottawa,ON (November 16, 2012)– MAJIC 100 and CTV Ottawa are piling up the fun by building a mountain of toysagain this holiday season. Today marks the launch of the annual TOY MOUNTAIN campaign, dedicated toraising a mountain of toys and celebrating Ottawa’s spirit of giving. Thisyearly tradition from CTV Ottawa and MAJIC 100 will spread Christmas cheer onceagain for The Salvation Army, with hopes that the mountain of toys grows to newheights thanks to generous toy and cash donations.

“Everygift donated to the MAJIC 100 and CTV TOY MOUNTAIN Campaign helps The SalvationArmy meet the needs of families in our community,” said Richard Gray, Regional Vice-President,Radio & TV Operations Eastern Canada. “The overwhelming generosity of ourviewers and listeners helps support those less fortunate during the holidayseason, and spread Christmas cheer across the city with all the new locationsthis year.”

Asthe mountain of toys reaches higher altitudes, MAJIC 100 and CTV Ottawapersonalities will broadcast from various mobile donation drop-off locations onSaturday, Dec. 1; Saturday, Dec. 8; and Saturday, Dec. 15, from 10 a.m. – 5 p.m.,including several Toys ‘R Us and Wal-Mart locations throughout the city.Festive AMJ trucks and Salvation Army volunteers will be at each location tohelp collect donations. Even Santa will take a break from his holidaypreparations to make his rounds to each location during the Saturday TOY MOUNTAIN events.

Thisyear, donations can also be dropped-off during banking hours at all TD CanadaTrust locations or at a customer service kiosk during regular mall hours atboth Carlingwood and St-Laurent Shopping Centres. And of course, toys can alsobe dropped off at Bell Media Ottawa, located at 87 George Street during regularbusiness hours, turning an entire studio into one giant toy mountain.

A completelist of drop-off locations can be found at magic100.comand ottawa.ctvnews.ca.

Finally,businesses are encouraged to get involved via the At Work Santa program, where people can sign up to collectdonations on behalf of colleagues and arrange for pick-up through the SalvationArmy.

TOY MOUNTAIN would like to thanksponsors and community partners for their generosity and support: The Salvation Army; TD Canada Trust; Dare HR;AMJ Campbell, Carlingwood Shopping Centre; and St-Laurent Shopping Centre.

About CTV Ottawa

Celebratingits 50^th anniversary of broadcasting in 2011, CTV Ottawa is the newsand entertainment programming leader in Eastern Ontario and Western Quebec,with a weekly reach of more than one million viewers. CTV NEWS AT SIX withCarol Anne Meehan and Graham Richardson is the most-watched television programin Eastern Ontario and Western Quebec among adults 18+. CTV Ottawadelivers 17 of the Top 20 programs seen in the region. Locally, CTV News haswon regional and national awards for broadcasting excellence as well as for itstireless work in the community.

About Majic 100

MAJIC100 is an Ottawa radio station within Bell Media Radio, which is owned byBCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.  BellMedia Radio is one ofCanada’s most successful radio networks operating 33 radio stations in 14markets throughout Canada including CHUM FM, Canada’s # 1 FM station.

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Formore information:

Patricia Garcia, Bell Media, 416.384.2645 or patricia.garcia@bellmedia.ca