Madison Keegan
Bell Media – Astral
MASTERCHEF CANADA and SPLENDA® Stevia Sweetener Host Pop-Up Restaurant Event at Toronto’s Copetin, June 2
– Exclusive takeover of esteemed judge Claudio Aprile’s restaurant Copetin marks MASTERCHEF CANADA’s first ever pop-up event –
– Unique and delicious recipes using SPLENDA® Stevia Sweetener to be featured as the star of every dish, showcased in MASTERCHEF CANADA digital series THE NEXT BITE, now available on CTV.ca –
– Unique and delicious recipes using SPLENDA® Stevia Sweetener to be featured as the star of every dish, showcased in MASTERCHEF CANADA digital series THE NEXT BITE, now available on CTV.ca –
TORONTO (May 29, 2018) – CTV announced today the upcoming exclusive MASTERCHEF CANADA and SPLENDA® Stevia Sweetener takeover of Claudio Aprile’s downtown Toronto restaurant, Copetin Restaurant and Bar on Saturday, June 2, following Season 5’s MASTERCHEF CANADA Restaurant Takeover episode (May 29 on CTV).
Recipes developed by Aprile using SPLENDA® Stevia Sweeteners will be featured throughout the takeover. The public is invited to attend on Saturday from 11 a.m. to 3:15 p.m. Guests will be treated to a menu featuring a combination of dishes from the recently launched MASTERCHEF CANADA digital series, CTV.ca’s THE NEXT BITE, along with custom creations made for the event.
“This partnership with SPLENDA® Stevia Sweetener and the pop-up restaurant event gives MASTERCHEF CANADA fans a special opportunity to get an intimate look (and taste!) of Claudio’s restaurant,” said Laird White, Director, Brand Partnerships. “It will be a dynamic event that will drive awareness for all three brands involved.”
“Partnering with MasterChef Canada and Claudio Aprile has been tremendously exciting,” says Kimberly Holdsworth, VP of Marketing at Heartland. “With the dishes he’s developed for our tasting at Copetin, Chef Aprile has definitely showed that reducing sugar is as easy as using our great tasting SPLENDA® Stevia Sweetener!”
“I’m excited to host this event that brings MASTERCHEF CANADA and SPLENDA® Stevia Sweetener together to celebrate a delicious menu at Copetin,” said Claudio Aprile. “We welcome all fans of the series and foodies who are in Toronto to come out and be part of this memorable experience.”
MASTERCHEF CANADA’s all-new digital series THE NEXT BITE features esteemed judge Chef Claudio Aprile as he creates unique recipes using SPLENDA® Stevia Sweetener, inspired by MASTERCHEF CANADA episodes throughout the season. THE NEXT BITE segments are available now, distributed via MASTERCHEF CANADA’s Facebook page and at CTV.ca/MASTERCHEFCANADA.
On Tuesday, May 29, the MASTERCHEF CANADA remaining home cooks face off for a unique Restaurant Takeover challenge at Copetin. Divided into two teams, the home cooks will be tasked with preparing and serving elevated dishes representative of Copetin’s menu to restaurant guests. The guests will then provide valuable feedback to help inform the judges’ final decision of the winner of the challenge.
About CTV
CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
About Heartland Food Products Group
Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. The SPLENDA® Brand is the most recognizable and iconic low calorie sweetener (“LCS”) brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. Today, the SPLENDA® Brand is the clear #1 LCS brand in the $72 billion global sweetener market with market shares that are more than twice those of its nearest competitor. Since the acquisition of the SPLENDA® Brand in 2015, Heartland Food Products Group has launched a number of new products including SPLENDA® Stevia No Calorie Sweetener, the greatest innovation in the brand’s history.
About the SPLENDA® Brand
For years, SPLENDA® Brand has delivered a variety of options with simple solutions to help consumers achieve a healthy, balanced lifestyle without sacrificing taste and experience the joy of sugar without added calories. The latest innovation, SPLENDA® Stevia No Calorie Sweetener, complements the SPLENDA® Brand portfolio of products and reinforces its position as a category leader, with more delicious new products to come.
About Copetin Restaurant and Bar
Copetin Restaurant and Bar is led by Chef Claudio Aprile, one Canada’s most celebrated, visionary chefs and judge of CTV’s MasterChef Canada. Open for lunch and dinner, Copetin offers a la carte menus comprised of Aprile’s innovative, thoughtful, elevated cuisine inspired by the cultures and food personalities of Toronto’s diverse neighbourhoods. Located just steps away from the Financial District, in the heart of St. Lawrence Market, Copetin’s ambiance is relaxed, with a deep respect for service, food and the entire culinary process.
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