Matt McGowan Appointed Senior Vice-President, Business Solutions, Bell Media

TORONTO (April 1, 2025) – Bell Media has appointed Matt McGowan to the newly created position of Senior Vice-President, Business Solutions, Bell Media starting today. In this role, Matt is set to lead the nationally recognized go-to-market team and oversee the strategy and execution of advertising sales and partnerships at Bell Media, Canada’s largest media and entertainment company. With almost three decades of experience in the global media and technology industries, Matt was most recently the Managing Director and General Manager for Snap Inc. in Canada. In this role, Matt led all Canadian employees and spearheaded the overall market strategy and execution, driving significant audience expansion and top-line revenue growth. “Matt is a focused, forward-thinking leader with a proven ability to cultivate a high performing team culture and drive business results,” said Sean Cohan, President, Bell Media. “I look forward to collaborating with Matt as Bell Media continues to transform from leading Canadian broadcaster to digital media and content leader with global impact, while prioritizing our broad Canadian audience and our valued partners.” Prior to joining Snapchat, Matt was the President of the advanced marketing automation platform, Adestra. He also served as Head of Advertising Strategy for Google. During his time with Google, Matt moved to Toronto to take on a role focused on growing Google’s Canadian advertising business. Matt currently serves on the Board of Advisors for Visa, and the Board of Directors for IAB Canada as well as StrawberryFrog. He previously served on the Board of Directors for Big Brothers Big Sisters of Canada. Matt’s mentorship efforts include working with Techstars, Elevate Canada, and ADWEEK to help support the career growth of new graduates and future industry leaders.