Montana’s® Signs on as Title Sponsor of TSN’s DIGITAL SPORTSCENTRE

TORONTO (November 26, 2024) – Canada’s Sports Leader and Canada’s Home for BBQ are teaming up to bring Canadians hearty hockey content! TSN and Montana’s® announced today a dynamic new partnership, making Montana’s® BBQ & Bar the exclusive title sponsor of TSN’s DIGITAL SPORTSCENTRE. Launching today, and continuing throughout the hockey season and playoffs, the agreement marks the first season-long title sponsorship in the program’s history. The partnership leverages TSN and BarDown’s significant audiences across digital platforms. In addition to the title sponsorship, MONTANA’S® DIGITAL SPORTSCENTRE now features multiple new sponsored content elements, including:

• Weekly features throughout the hockey season and playoffs
• Brand mentions within additional segments, as well as partnership tagging on social platforms
• A special series streaming within MONTANA’S® DIGITAL SPORTSCENTRE featuring the BarDown crew taking a road trip to Ottawa for the 2025 IIHF WORLD JUNIOR CHAMPIONSHIP this December
• Sponsorship of “DSC Live On-Location”, featuring content captured at local Montana’s® restaurants

With this new agreement, Montana’s® continues to augment its presence across Bell Media platforms. Montana’s® is a Quarter Sponsor of weekly live NFL coverage on TSN and CTV, and a mainstay sponsor of TSN’s flagship sports news and information program SPORTSCENTRE, with two weekly features running year-round. “Our extension into these specific TSN and Bell Media properties enables Montana’s® to amplify its presence by integrating into a diverse mix of core programs across multiple viewer touch points,” says Yianni Fountas, Vice President of Marketing, Montana’s BBQ & Bar. “By aligning our Brand messaging with the unique delivery of the sponsored platforms, we are able to keep our content fresh and relevant to the Montana’s® target Guest demographics.” “With this new agreement, MONTANA’S® DIGITAL SPORTSCENTRE is set to deliver fresh, innovative content for hockey fans throughout the 2024-25 season,” said Shawn Redmond, VP, Bell Media Sports. “This beloved program offers a creative new experience for daily sports updates and engaging sponsored segments, and our partnership with Montana’s® elevates it even further.” Through this strategic partnership, Montana’s® and TSN are redefining how fans experience sports content in Canada. By bridging sponsored integrations across multiple channels, this collaboration ensures that sports enthusiasts everywhere feel connected, entertained, and well-fed – whether on the road, at home, or enjoying their BBQ favourites at a nearby Montana’s® restaurant. MONTANA’S® DIGITAL SPORTSCENTRE, hosted by Marissa Roberto, is shared weekdays at 3 p.m. ET on TSN’s official social media accounts, including YouTube, Instagram, Facebook, Snapchat, TikTok, and X. The program debuted in 2018, becoming the first mobile-optimized daily news show in Canada.