More Than Half a Million Viewers Make Discovery’s FRONTIER the Most-Watched Canadian Original Scripted Series Debut on Specialty TV This Year
— November 17, 2016
– With final data confirming more than 571,000 viewers on premiere night, FRONTIER makes Discovery the #1 Canadian entertainment specialty network in the timeslot among total viewers and all key demos –
– Episodes 1 and 2 of FRONTIER are now available for streaming on Discovery GO; Episode 3 world debut is this Sunday, November 20 on Discovery –
– Exclusive digital experience FRONTIER: DARK PROVIDENCE now available, offering a deeper viewing experience with in-depth character features –
“Highly recommended.” – John Doyle, Globe and Mail
“FRONTIER is like Survivor, circa 1770…count me in.” – Johanna Schneller, Toronto StarTORONTO (November 17, 2016) – Final data from Numeris confirms the world premiere of Discovery’s FRONTIER is the most-watched Canadian scripted series debut on entertainment specialty this year with an audience of 571,000 viewers, it was confirmed today. In all, 1.35 million Canadians watched some part of the series premiere on November 6, and 2.5 million viewers have now watched some part of all the broadcasts of the debut.
For its debut, FRONTIER made Discovery the most-watched Canadian entertainment specialty channel among total viewers and all key adult demos during Sunday’s hyper-competitive 9 p.m. ET timeslot.
“It’s immensely gratifying that Canada’s most discerning television critics and viewers clearly see what we saw in our new scripted series, which represents an exciting departure for our format and brand,” said Ken MacDonald, Vice-President and General Manager, Discovery. “We were confident in its potential when we took the chance of ordering a second season of FRONTIER before the series premiere, and I’m proud to watch it live up to our very high expectations as Season 1 continues its unique and gritty journey through Dec. 11.”
The chaotic and violent struggle to control wealth and power in the North American fur trade continues with the world premiere of Episode 3 this Sunday, Nov. 20 at 9 p.m. ET/6 p.m. PT on Discovery. Viewers can catch-up on Episodes 1 and 2 on the Discovery GO app.
Discovery’s digital experience FRONTIER: DARK PROVIDENCE is now available at Discovery.ca/Frontier. Offering deeper viewing with in-depth character features, the web and mobile experience centres on six distinct, video-based character stories with interactive, real-time overlays controlled by the user for a truly immersive interaction. Each layer adds depth and texture to characters than can be experienced within the already rich story in the television program. The product is not only visually stunning, but also technologically impressive, featuring content that reflects the graphic nature of this bold, historical series.
FRONTIER is co-created by Rob and Peter Blackie, and produced by Take The Shot Productions and ASAP Entertainment, in association with Discovery, the exclusive Canadian broadcaster. Netflix is the international broadcast partner. Edwina Follows is Executive Producer for Discovery, and Ken MacDonald is Vice-President and General Manager, Discovery. Tracey Pearce is President, Distribution and Pay, Bell Media. Randy Lennox is President, Broadcasting and Content, Bell Media. For Take The Shot Productions, Alex Patrick, John Vatcher, Rob Blackie, Peter Blackie, Allan Hawco, Perry Chafe, and Michael Levine are Executive Producers. For ASAP Entertainment, Brad Peyton and Jeff Fierson are Executive Producers.
About Discovery: With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. Discovery ranks as the #1 Canadian entertainment specialty network for reaching total viewers and all the adult demos. Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.