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Much Aligns with Buffer Festival to Stream MUCH X BUFFER FESTIVAL, Live on Much.com, October 23

Much
– Showcasing Canadian and international YouTube content and creators, the Buffer Festival gala streams live for the first time ever on Friday, Oct. 23 beginning at 9 p.m. ET on Much.com and YouTube –
– Much host Tyrone Edwards reports live from the red carpet beginning at 6 p.m. on Much –

“VERY inspired by @BufferFestival and its aim to support cinematic, narrative content on YT. And Toronto = great city.” – Matt Koval, YouTuber

TORONTO (October 20, 2015) – Much announced today a new partnership with Buffer Festival that includes the first-ever streaming of the festival gala. YouTube’s most notable personalities premiere their newest videos on the live stream, MUCH X BUFFER FESTIVAL, on Much.com and YouTube, Friday, Oct. 23 at 9 p.m. ET. Taking place at Roy Thomson Hall in Toronto, the two-hour gala is the biggest event of the weekend-long Buffer Festival, and features theatrical screenings celebrating international video content from the brightest creators on YouTube. On air, Much host Tyrone Edwards reports live from the red carpet, giving viewers a front-row seat to MUCH X BUFFER FESTIVAL from 6 10 p.m. ET on Much.

Bufferfest LogoMUCH X BUFFER FESTIVAL streams live on Much.com Friday, Oct. 23 at 9 p.m. ET

** MEDIA NOTE **– For assets, please visit BellMedia.ca/PR. Earlier this year, Much announced the launch of Much Digital Studios, its online network of 22 YouTube creators and digital influencers, which now attracts more than 2.7 million views a week. MUCH X BUFFER FESTIVAL is the latest initiative to engage and connect youth with today’s most prominent YouTube stars, including Much Digital Studios creators Jus Reign and Michael Rizzi who are both are set to debut new videos at Buffer Festival in the comedy and LGBT+ categories respectively. Created by Canadian YouTube personality Corey Vidal, Buffer Festival has set itself apart as the leading industry event that curates the best new online content that YouTube has to offer. Modelled after the same format as the Toronto International Film Festival, the event draws some of the most popular and accomplished YouTubers, their loyal followers, and industry influencers to Toronto, October 23 – 25. Not only is new content premiered at the festival, but fans also have the opportunity to screen some of the most anticipated YouTube videos before they are available online. Buffer Festival, powered by LG, features screenings themed across 12 different categories including, music, short films, comedy, LGBT+, science and education, gaming, animation, and more. With over 10,000 tickets sold last year, and even more expected to sell this year, YouTube stars featured at the event include Matthew SantoroSawyer Hartman, and The Domestic Geek. SOCIAL MEDIA LINKS: Twitter: @Much @JusReign @MikeRizzi @BufferFestival   Facebook: Much JusReign Michael Rizzi Buffer Festival   Instagram: @MuchMusic @JusReign @MikeRizzi @bufferfestival

About Much Digital Studios

The new multi-channel network, Much Digital Studios, and the new Much.com, are the latest ways Much is connecting with Canadian and international youth, celebrating the diversity, creativity, and irreverence of Much fans by keeping them at the centre of the brand. Based at the Much Queen Street West headquarters in Toronto, the roster of channels available via Much Digital Studios varies in genre from music and comedy, to beauty and style, to gaming and travel and more, all featuring YouTube creators both established and emerging. Creators wishing to join Much Digital Studios can click here.

About Much

Much is the go-to channel for all things pop-culture, delivering trendworthy, topical programming, and exclusive live events. From the MUCH MUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including Much.com, on Twitter (almost 1 million followers), Instagram ( with more than 55 thousand followers), and Facebook (with more than 1.2 million likes and counting), Much continues to deliver unique and clever programming to its audience. Much supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in more than 8.2 million homes across Canada via satellite, IPTV, and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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