Much Sinks Its Teeth Into Wicked Programming This Fall With Premieres of DEATH VALLEY, THE SECRET CIRCLE, and the Return of VAMP

— August 30, 2011

– TODD & THE BOOK OF PURE EVIL makes its debut on Much, September –
– SCARE TACTICS hosted by Tracy Morgan and DEGRASSI one-hour special premiere in October –
– Only Much has exclusive live streaming of the POLARIS MUSIC PRIZE 2011, Sept. 19 on muchmusic.com –

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Toronto, ON (August 23, 2011) – MuchMusic is THE one- stop-shop for a monster line-up this fall with the thrilling premieres of highly-anticipated new series, and returning fan favourites. September is off to a chilly start with the premiere of a killer new series, DEATH VALLEY (Sept. 6) exclusively on Much, the bewitching new drama THE SECRET CIRCLE (Sept. 16), and the return of THE VAMPIRE DIARIES (Sept. 16). Speaking of wicked, more catty drama is set to unfold with the return of GOSSIP GIRL (Sept. 26) with all new episodes exclusively on Much. If that’s not enough to slay viewers, the bloody-good horror-comedy TODD & THE BOOK OF PURE EVIL(Sept. 6) makes its debut on MUCH. Honouring some frighteningly good Canadian musical talents is POLARIS MUSIC PRIZE 2011, (Sept. 19) streaming live exclusively on muchmusic.com, and airing on Much, Sept. 24.

Viewers can expect more thrilling programming in October with the premiere of SCARE TACTICS, a reality series hosted by Tracy Morgan and DEGRASSI fans can prep for Halloween with an all-new, one-hour spook-tacular special. Also returning is MuchOriginal series BORN TO BEMuchMusic Premieres

DEATH VALLEY – **New Series**
Premieres Tuesday, Sept. 6 at 9 p.m. ET on MuchMusic
DEATH VALLEY is the dark comedy that follows the cops that capture the monsters, and the camera crew that captures the cops. This ground-breaking series follows the horrific yet comedic exploits of the newly formed Undead Task Force (UTF), a division of the LAPD created to combat the emergence of monsters in the San Fernando Valley. Death Valley showcases the outrageous and courageous men and women working the toughest beat in the US: Death Valley.

TODD & THE BOOK OF PURE EVIL – **New Series**
Premieres Tuesday, Sept. 6 at 9:30 p.m. ET
on MuchMusic
The Book of Pure Evil is on the loose in the halls of Crowley High. The book is full of awesome power and the ability to make your deepest darkest dreams come true, but at a horrifying cost. Standing in the way between the end of the world and The Book of Pure Evil is one teenager named Todd. He’s flunking math, but he’ll save our asses, whether he likes it or not.

THE SECRET CIRCLE – **New Series**
Premieres Friday, September 16 at 9 p.m. ET on MuchMusic
When Cassie Blake’s mother died in what appeared to be a tragic accidental fire, Cassie’s life changed from a normally happy teenage girl to a saddened orphan. Moving in with her grandmother Jane in the small town of Chance Harbor, Washington strange and frightening things begin to happen. Her new friends seem to know more about her than she does, and explains that they are all descended from powerful witches. They’ve been waiting for her to join them to complete a new generation of the SECRET CIRCLE.



POLARIS MUSIC PRIZE 2011
Exclusive TV Broadcast on Saturday, September 24 at 10 p.m. ET
Live stream of the event on muchmusic.com, Monday, September 19 at 8 p.m. ET
POLARIS MUSIC PRIZE
is one of the most coveted awards in Canadian music
and MuchMusic helps celebrate its 6th anniversary at the legendary Masonic Temple in
Toronto. A group of esteemed music journalists, broadcasters, and music bloggers reveal the winner of the $30,000 prize for the best full-length Canadian album. Co-hosted by MuchMusic’s Damian Abraham, the gala on Sept. 19 will feature performances by Short Listed artists Austra, Braids, Galaxie, Hey Rosetta!, Ron Sexsmith and Timber Timbre.

SCARE TACTICS – **New Series**
Season 5 Premieres October (TBA)

Actor and comedian Tracy Morgan of 30 ROCK and SATURDAY NIGHT LIVE returns as host and executive producer of this the frighteningly funny hidden-camera show. Now in its fifth season, SCARE TACTICS has friends and loved ones setting unsuspecting victims in elaborately staged and scary situations involving movie-style special effects and makeup. The horror hoaxes are skilfully designed to tap into the wildest fears of the prank’s prey. Viewers laugh along to the hilarious reactions of the series stars as they are caught off guard and on camera.

DEGRASSI **All-New Special**Premieres October (TBA)
School may not be out in October, but the kids of DEGRASSI are in for a treat…or a trick with this one-hour gripping special.

Returning Favourites

THE VAMPIRE DIARIES – ** Returning Series **
Season 3 Premieres Friday, Sept. 16 at 8 p.m. ET

Season three opens the door to learn more about Klaus and The Original Family as his motives for wanting Stefan on his side are finally revealed. As Stefan sinks deeper into the dark side, Damon and Elena struggle with the guilt of their growing bond even as they work together to bring Stefan back from the edge. The ghosts from Jeremy’s past have a powerful message they’re trying to deliver to him, not to mention the impact they’re having on his relationship with Bonnie. And as Caroline and Tyler grow closer, a war erupts between their families.

GOSSIP GIRL** Returning Series **
Season 5 Premieres Monday, Sept. 26 at 8 p.m. ET

GOSSIP GIRL is based on the lives of privileged Manhattan prep school teens that learn all the important news and gossip from the all-knowing, albeit ultra-secretive, blogger Gossip Girl. The finale saw the return of Georgina and Constance Billard mean girls Kati and Is, a performance by Airborne Toxic Event and, some very juicy cliffhangers.

BORN TO BE – ** Returning MuchOriginal Series**
Premieres October (TBA)

From humble roots to world chart domination, this in-depth career capsulizer exposes the gritty details, life events, and character traits behind the best selling artists in the biz. Each episode features performance highlights along with news, interviews, and video clips from Much's extensive archive that showcase the pinnacle moments in the artist’s life.

SOCIAL MEDIA LINKS
Follow Vampire Diaries on Twitter at: @CW_VampDiaries
Follow Secret Circle on Twitter at: @cw_network
Follow Death Valley on Twitter at: @MTVDeathValley
Follow Todd and the Pure Book of Evil on Twitter at: @bookofpureevil
Follow MuchMusic at: @MuchMusic
Follow Polaris Music Prize at: @PolarisPrize

About MuchMusic
As the No. 1 Canadian brand for young adults, Much is an integral part of today’s pop-culture landscape. Live performances and interviews with the best Canadian and international artists, and celebrity guests put fans in the centre of the action making Much’s acclaimed street-level Toronto headquarters Canada’s epicentre of celebrity. A
multiplatform Canadian icon, MuchMusic.com is a favourite destination for youth delivering music videos, user-generated content and more. Much spotlights home
grown talent through original productions and nurtures the Canadian music video production industry through its annual, multi-million dollar contribution to MuchFACT. It is available in 8.6 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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For more information,
Noreen Hamid, Much MTV Group, 416 384 3259, noreen.hamid@bellmedia.ca
Mary Costa, Much MTV Group, 416 384 7702, mary.costa@bellmedia.ca

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