Much Viewers Get Face Time with Fashion, Beauty and Drama with the Canadian Premiere of THE FACE, Feb. 12

– Supermodel coaches Naomi Campbell, Karolina Kurkova, and Canada’s own Coco Rocha join host Nigel Barker in competition series – 
– The battle begins with THE FACE: THE FIGHT TO MAKE THE FINAL 12 KICK-OFF SPECIAL, Feb. 5 at 9 p.m. ET –

MEDIA RELEASE
bellmediapr.ca

To tweet this release: http://bit.ly/VwIAIT 

TORONTO (January 31, 2013) – MuchMusic continues to deliver buzz-worthy programs with the exclusive Canadian premiere of the hottest new competition series THE FACE, Tuesday, Feb. 12 at 9 p.m. ET. Airing day-and-date with its originating broadcaster Oxygen, the seven-episode series features an array of up-and-coming female models, all vying to become the face of a major beauty retailer.THE FACE is hosted by world renowned photographer and personality Nigel Barker and features worldwide icon and THE FACE Executive Producer Naomi Campbell, bombshell sensation Karolina Kurkova, and fashion ‘It’ girl Coco Rochaas coaches who go beyond the glamour to compete to find “the face”. For updates, blogs and galleries, viewers can check out muchmusic.com.

On Tuesday, Feb. 5 at 9 p.m. ET, a week prior to the series premiere, 24 hopefuls from around the world fight for the 12 coveted spots, and a chance to be mentored by one of the superstar coaches in THE FACE: THE FIGHT TO MAKE THE FINAL 12 KICK-OFF SPECIAL. This one-hour, can’t-miss, kick-off special gives viewers an exclusive peek at what it takes to win the prized opportunity every model hopes for. 

** Media Note **– Download photos for THE FACE atbellmediapr.ca/muchmusic

The stakes are high as the aspiring models stand to gain unparalleled experience and valuable skills in pursuit to become THE FACE. Proving they can survive in the competitive and cutthroat world of fashion, the hopefuls compete in an array of real-life challenges depicting the highly sought after career of a successful supermodel. From photo shoots and runway shows to commercials for national brands, the Top 12 young women selected for Team Naomi, Team Karolina and Team Coco, battle it out each week in two different challenges, a Test Shoot and a Campaign, assessing their fundamental skills and versatility as models. Brand representatives from each challenge along with special guest judges choose the winning team, leaving each supermodel coach from the bottom two teams to nominate a member of their team for elimination, and the winning coach to decide who will be sent home. In the end, only one will win the ultimate Grand Prize of becoming a spokesperson and brand ambassador for the Fall, and Holiday 2013 national ad campaign.

THE FACE: THE FIGHT TO MAKE THE FINAL 12 KICK-OFF SPECIAL 
Special (60 min.) – Tuesday, Feb. 5 at 9 p.m. ET 
After thousands auditioned for a coveted spot, only 24 hopefuls descend upon New York inspired to compete after watching Naomi, Karolina, and Coco strut the catwalk in Zac Posen’s Spring Runway Show at New York Fashion Week. Tempers flare and drama begins to rise in this one-hour special as the supermodel coaches battle it out to choose their teams based on the aspiring models’ runway walk and performance in a photo shoot without make-up. Staking their claim on favorites, each picks up a team of four lucky young women to take under their wing and move on in the competition. 

THE FACE
Series Premiere (60 min.) – Tuesday, Feb. 12 at 9 p.m. ET 
After being snagged for one of the three supermodel coaches teams, the 12 hopefuls move into the ultra-posh loft and compete in their first Test Shoot led by Naomi called “Who Wore It Better.” With the challenge centered on creativity and knowledge, emotions run high as the eager young women strive to impress by putting together their best look while showcasing the same item of clothing as another contestant. The drama continues to unfold as the teams compete in a Campaign challenge requiring them to interpret the frames of a storyboard for high-end fashion publication, W Magazine.

THE FACE is produced by Shine America with Elisabeth Murdoch, Eden Gaha, Paul Franklin, Andrew Frank and Naomi Campbell serving as executive producers.

SOCIAL MEDIA LINKS
Follow MuchMusic on Twitter: @MuchMusic
Follow Naomi Campbell on Twitter: @NaomiCampbell
Follow Karolina Kurkova on Twitter: @KarolinaKurkova
Follow Coco Rocha on Twitter: @CocoRocha
Follow Nigel Barker on Twitter: @NigelBarker

About MuchMusic
As the No. 1 Canadian brand for young adults, MuchMusic is the go-to channel for all things pop-culture, delivering excitement through exclusive live events, interviews with leading musicians and celebrities, and the biggest scripted series. From the MUCHMUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including online at MuchMusic.com, on Twitter @MuchMusic and on Facebook – with more than 1.25 million likes and counting, MuchMusic continues to deliver on its promise of bringing fans that Much closer to their idols. Much spotlights homegrown talent through original productions including DEGRASSI, THE L.A. COMPLEX, NEW.MUSIC.LIVE. and VIDEO ON TRIAL and supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in 9.2 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


– 30 –

For more information:
Camila Ossa, Much MTV Group, 416.384.2594, camila.ossa@bellmedia.ca 
Mary Costa, Much MTV Group, 416.384.7702, mary.costa@bellmedia.ca