MuchMusic Delivers Same-Day Exclusive Premiere of THE BRIT AWARDS 2013, Feb. 20

– Award show airs same day as U.K., exclusively on MuchMusic, Feb. 20 –
– Justin Timberlake and One Direction among the artists set to hit the stage at The O2 in London, England –
– Lauren Toyota hits the red carpet to dish out all the gossip on NEW.MUSIC.LIVE. –

To tweet this release: http://bit.ly/WMU25d

TORONTO (February 15, 2012) – Now that the Grammy stardust has settled, it’s time for a British invasion with the premiere of THE BRIT AWARDS 2013,Wednesday, Feb. 20 at 10 p.m. ET, exclusively on MuchMusic. THE BRIT AWARDS 2013 celebrate the musical achievements of British and International artists and this year is set to blow the roof off the O2 Arena with performances byTaylor Swift, Emeli Sandé, Mumford & Sons, Muse, Ben Howard, One Direction,Robbie Williams, and Justin Timberlake. Reprising his role as MC for a third year is BAFTA® award-winning, U.K. television superstar James Corden (Gulliver’s Travels, LITTLE BRITAIN).

Leading up to the premiere, MuchMusic brings viewers the hottest interviews, fashion, and excitement from THE BRIT AWARDS 2013 red carpet as NEW.MUSIC.LIVE. host Lauren Toyota chats with celebs making their way into the O2 Arena. The red carpet special airs on NEW.MUSIC.LIVE. Wednesday, Feb. 20 at 6 p.m. ET, with additional highlights between 8 p.m. and 10 p.m. ET leading up to the main event. Catch more exclusive BRIT AWARDS fun the following day,Thursday, Feb. 21 at 6 p.m. ET on NML, as Toyota shares winners’ reactions backstage. 

Viewers can relive THE BRIT AWARDS 2013 with encore airings Saturday, Feb. 22 at 4 p.m. ET and Sunday, Feb. 23 at 2 p.m. ET. For a full list of nominees and the latest news on THE BRIT AWARDS 2013, viewers can visitwww.muchmusic.com/brits. THE BRIT AWARDS 2013 will also be available online, after its broadcast premiere.

Canadian broadcast sponsor for THE BRIT AWARS 2013 is Rimmel London. 

SOCIAL MEDIA LINKS
Follow MuchMusic on Twitter: @muchmusic
Follow Lauren Toyota: @LaurenToyota 
Follow THE BRIT AWARDS on Twitter: @BRIT_Awards


About MuchMusic
As the No. 1 Canadian brand for young adults, MuchMusic is the go-to channel for all things pop-culture, delivering excitement through exclusive live events, interviews with leading musicians and celebrities, and the biggest scripted series. From the MUCHMUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including online at MuchMusic.com, on Twitter @MuchMusic and on Facebook – with more than 1.25 million likes and counting, MuchMusic continues to deliver on its promise of bringing fans that Much closer to their idols. Much spotlights homegrown talent through original productions including DEGRASSI, THE L.A. COMPLEX, NEW.MUSIC.LIVE. and VIDEO ON TRIAL and supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in 9.2 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


– 30 –

For more information:
Camila Ossa, Much MTV Group, 416.384.2594, camila.ossa@bellmedia.ca 
Mary Costa, Much MTV Group, 416.384.7702, mary.costa@bellmedia.ca