MuchMusic Gets Pumped for THE 2013 MUCHMUSIC VIDEO AWARDS With Dedicated Programming All Week Long, Beginning June 8

To tweet this release: http://bit.ly/11xEuUD

TORONTO (June 7, 2013) – MuchMusic turns up the volume on the nation’s most scream-worthy event with exclusive, 2013 MUCHMUSIC VIDEO AWARDS-related specials, starting June 8. As the official MMVA go-to-source, NEW.MUSIC.LIVE. celebrates the MMVAs the entire week (June 10-14) with videos from the red-hot list of 2013 MMVA nominees and performers. NML VJs also dish out the goods on the biggest award show on the planet with daily VJ MMVA diaries, where they discuss everything from the biggest MMVA performance, to the most jaw-dropping MMVA moment. Keep it locked on NML and muchmusic.com all week long to catch the latest MMVAs news! 

See a full list of MMVAs programming below.

Saturday June 8
6 p.m. – MMVA FIRST LOOK – *MuchMusic Special*
Your premiere guide to the 2013 MUCHMUSIC VIDEO AWARDS! The MMVA FIRST LOOK, half hour special gives viewers the inside information on this year’s show. From the first timers, PSY to Demi Lovato, to returning superstars including Avril Lavigne, Down With Webster, and Marianas Trench, fans can get psyched for the world’s biggest and best parking lot awards show! Tune in for this hype-tastic half hour of scream worthy moments – but remember to save those screams for the live show on Sunday, June 16.

Monday June 10
6 p.m. – NEW.MUSIC.LIVE. – *Special Episode*
NEW.MUSIC.LIVE. is all about the MMVAs! The MuchMusic VJs share predictions for the ‘Biggest MMVA performances’. Hosted by Lauren Toyota and Scott Willats, NML dishes on the celebs, the performances, and who the hosts are excited to see.

11 p.m. – TODAY’S TOP 10 – *Special Episode*
Hosted by MuchMusic VJ Phoebe Dykstra, TODAY’S TOP 10 takes a look at the biggest nominees at this year’s MMVAs.

Tuesday June 11
6 p.m. – NEW.MUSIC.LIVE. – *Special Episode*
No special event has red carpet arrivals like the MMVAs! The MuchMusic VJs discuss and dissect the ‘Best MMVA Arrivals’.

11 p.m. – TODAY’S TOP 10 – *Special Episode*
VJ Phoebe Dykstra counts down the best of the best when it comes to MMVA red carpet arrivals. From giant hamster balls, to short shorts and crop tops, a working ice cream truck to a fire engine, this episode showcases the best and most creative red carpet entrances.

Wednesday June 12
6 p.m. – NEW.MUSIC.LIVE. – *Special Episode*
NML talks performance! The Much VJs chat about their picks for most ‘Most Explosive MMVA performances’. Lady Gaga or Nickleback? Ke$ha or Finger Eleven? Fans can tune in to find out their faves!

11 p.m. – TODAY’S TOP 10 – *Special Episode*
Much VJ Phoebe Dykstra takes a look at this year’s MMVA performers. From Demi Lovato to Ed Sheeran, Avril Lavigne to Classified, the 2013 line-up is as exciting and diverse as ever!

Thursday June 13
6 p.m. – NEW.MUSIC.LIVE. – *Special Episode*
Remember when Avril showed more skin than she planned? When Lady Gaga performed with her infamous flaming bra? Flo Rida’s opening zipline? Much VJs discuss the ‘Most Jaw Dropping Moment’ from past MMVAs.

Friday June 14
6 p.m. – NEW.MUSIC.LIVE. – *Special Episode*
Much VJs discuss who has been the MMVA ‘Host with the Most’. From LMFAO to Jonas Brothers, Miley Cyrus to Selena Gomez, find out who comes out on top in this special episode.

Sunday June 16
8 p.m. – 2013 MMVAs RED CARPET SPECIAL – *MuchMusic Special*
The MMVAs are known for extravagant and creative entrances.  Hosted by MuchMusic VJs T-RexXx and Liz Trinnear, fans can tune in to the 2013 MMVAs RED CARPET SPECIAL and watch their favourite stars arrive for the biggest street party of the year!

9 p.m. – 2013 MMVAs – *Live Broadcast* 
Co-hosted by international sensation, PSY, the hottest block party of the year is set to rock out harder than ever. Performers on the live show include Demi Lovato, Ed Sheeran, Avril Lavigne, Marianas Trench, Down With Webster, Classified, and many more. On hand to help hand out the trophies are some of the hottest celebs around, including Brittany Snow, Naya Rivera, Shawn Desman, Patrick J. Adams, and more.

Monday, June 17
6 p.m. – 2013 MMVAs: BEHIND THE SCENES – *MuchMusic Special*
Get an exclusive behind the scenes look at the biggest party of 2013. MuchMusic interviews the biggest stars and gets an exclusive backstage pass to the MUCHMUSIC VIDEO AWARDS! For fans who have wondered what it’s like to attend an awards show or pull off a show of this scale, tune in for an hour of never before seen footage. Viewers can hang out with some of the biggest stars on the planet without leaving their couch and enjoy the party without the sore feet!

On MuchMusic.com
Seven days a week, 24 hours a day
Fans can join the countdown to the MMVAs by visiting muchmusic.com where they will find all the information on wristbands, winning tickets and trips to the show, backstage info, photos, exclusive content, interviews, and breaking news about the event. Right now fans can still vote in the YOUR FAVE categories as well as register for the MMVA 10K contest, where they can win $10,000 just for watching the show.  MuchMusic.com is also home to three amazing live streams: The MMVAs: Red Carpet and the show itself, and  the “Turn It Up Interactive Live Stream Second Screen Experience,” where users are able to view a close-up version of the show, as well as a live stream of the Blackberry Lounge with amazing artist interviews during the event.    

Follow MuchMusic on Twitter: @MuchMusic
Follow NEW.MUSIC.LIVE. on Twitter: @NML

About the MUCHMUSIC VIDEO AWARDS
MuchMusic gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2013 MUCHMUSIC VIDEO AWARDS. The show airs live on Sunday, June 16 at 9 p.m. ET with a star-packed Red Carpet special starting at 8 p.m. ET. Past MMVAs performers and presenters include: Adam Lambert, Avril Lavigne, The Black Eyed Peas, The Black Keys, Britney Spears, Bruno Mars, Carly Rae Jepsen, Colin Farrell, Down With Webster, Drake, Ed Sheeran, Hedley, Jonas Brothers, Justin Bieber, Kanye West, Katy Perry, Ke$ha, Kellan Lutz, Kelly Clarkson, Lady Gaga, LMFAO, Miley Cyrus, Paris Hilton, Pauly D, Rihanna, Selena Gomez, Snooki, Snoop Dogg, Taylor Lautner, and many more. At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. Fans should hit up Much regularly at muchmusic.com or Twitter @MuchMusic for the most up-to-date info about the event of the year.

– 30 –  

For more information:

Nicola Krishna, Much MTV Group, 416.384.5276, nicola.krishna@bellmedia.ca
Camila Ossa, Much MTV Group, 416 384 2594, camila.ossa@bellmedia.ca