What Happens When Curiosity Overrides Caution?Find Out When NEVER EVER DO THIS AT HOME Premieres May 6 on Discovery

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TORONTO (April 5, 2013) – Danger! Parents warn their children, caution labels abound, and common sense dictates that there are just certain things that one must never, ever do – especially at home. But turning this accepted wisdom on its head, Discovery presents NEVER EVER DO THIS AT HOME, an “explosive” new Canadian series premiering Monday, May 6 with back-to-back episodes at 9 and 9:30 p.m. ET/PT.  The 13-part series blends science, danger, and comedy when hosts Teddy Wilson (INNERSPACE) and Norm Sousa (The Sketchersons) conduct madcap experiments and test the limits of what a house can withstand – and beyond.

In each episode, the two dangerously unqualified hosts precariously mix, ignite, flood, explode, and otherwise wreak havoc on the contents of a charming old farmhouse in southwestern Ontario – no appliance or fixture is safe in their hands! NEVER EVER DO THIS AT HOME, produced by Toronto’s Insight Production Company Ltd. in association with Discovery Canada and Bell Media, is based on a format devised by Norwegian broadcaster NRK and distributed by DRG.

Don’t most people – secretly – want to know what would happen if they ignored the safety warnings?  Why can’t she garden with explosives, or heat tin cans directly on the stove?  Why shouldn’t he flood a second-floor room to test its threshold, or make moonshine in the garden shed?  As Wilson and Sousa test these “nevers” and more, staging elaborate trials using conventional products, household appliances, volatile gases, and professional-grade explosives – essentially whatever they can get their hands on – they reveal the extreme dangers lurking behind commonplace warnings. NEVER EVER DO THIS AT HOME also features a team of special effects and fire safety professionals, plus experts from various fields of demolition, chemistry, and radiation, to maximize the consequences – and keep Wilson and Sousa out of harm’s way (most of the time…). With 20 cameras capturing every angle – including highly-specialized “Phantoms” that can record 2,650 frames per second for the ultimate in slow-motion replay — the series showcases the legitimate physics and chemistry behind the outrageous cause-and-effect consequences of Wilson and Sousa’s experiments in stunning detail.

Highlights from the first episodes of NEVER EVER DO THIS AT HOME include:

NEVER EVER DO THIS AT HOME: “Episode 1”

Mon., May 6 at 9 ET/PT

Wilson and Sousa test common household warnings by doing exactly what each warning says not to do. They survive the series premiere despite setting off fireworks indoors, building and using a walk-in microwave oven, heating canned goods directly on the stove, and tossing a propane-filled cooking canister into a fire.

NEVER EVER DO THIS AT HOME: “Episode 2”

Mon., May 6 at 9:30 ET/PT

Wilson and Sousa ignore the “never play with your food” warning and test which foods are most flammable. Then they move on to test other warnings, including: “never play baseball indoors,” “never cook eggs in their shell in the microwave,” and the biggie “never play with electricity.” They also demonstrate why making illegal moonshine is so dangerous.

As the series continues, the pair stages a death match between a toaster and a popcorn maker, makes spaghetti in a washer/dryer, brews coffee in a hot water tank, adds a doorway, moves a piano downstairs (with the help of explosives), returns to the water tank to brew beer, fills car tires until they explode, and turns a car into a “convertible” with the help of a little thermite…

With so much explosive action and outrageous outtakes, NEVER EVER DO THIS AT HOME can’t be contained to broadcast! Viewers can visit Discovery.ca to find exclusive video, photo galleries, and show information – updated through the run of the series. Viewers who are astounded and amazed can extend their experience through the Discovery Social Screen and on mobile via the Discovery App, and join the explosive NEVER EVER DO THIS AT HOME  conversation with hosts Teddy Wilson and Norm Sousa during LIVE chats on Twitter (@NeverEverAtHome) during each Monday’s 9 and 9:30 p.m. ET broadcast (hashtag #NeverEverDoThis).

This ratings-winning format originates from Norwegian broadcaster NRK, where its resounding success led to productions quickly sprouting in Denmark, Sweden, and Germany. U.K.-based independent distributor DRG brokered the deal with Toronto-based Insight Productions, who secured Discovery Canada as the perfect broadcast partner for this first-ever English-language version.   

About Discovery:

The world is just awesome! With compelling real-life programming that inspires and entertains, Discovery reveals the world in all its wonder, diversity and amazement. Discovery offers a signature mix of adrenaline-charged stories, larger-than-life personalities and vivid imagery for viewers with curious minds. With the best non-fiction programming from Canada and around the world, Discovery captures the excitement of a passion for life – one lived fully and at its most extreme. With exceptional and immersive storytelling, the channel offers in-depth, behind-the-scenes glimpses at the extraordinary people and places that shape our world. Launched in Canada in 1995, Discovery is now available in more than eight million Canadian homes. Discovery is offered in standard definition (SD) and high definition (HD) simulcast – for viewers who want an even bigger and bolder experience. Discovery Canada is a joint venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and Discovery Communications Inc. Find more information and interactive online features at Discovery.ca.

About Insight Productions

Insight Production Company Ltd, headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs and cutting edge multiplatform content for the global market in every genre. Since 1979, it has been recognized for its reputation for quality as the recipient of numerous international awards, including multiple Gemini’s. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Broadcast Magazine International claims that “when it comes to adapting formats for Canadian audiences there is one producer who appears to have the Midas touch.” Recent hits include THE JUNO AWARDS, which plays a key role in the Canadian music industry, TOP CHEF CANADA, CANADIAN IDOL, CANADA’S GOT TALENT and Insight’s original formats CANADA SINGS and BATTLE OF THE BLADES.  Insight is currently in production on the Canadian versions of THE AMAZING RACE CANADA and BIG BROTHER CANADA. For more information visit:

www.insighttv.com, www.facebook.com/insightproductions, or @insightprod.

-DISCOVERY-

SOCIAL MEDIA LINKS:

Discovery Channel Canada on Facebook:                facebook.com/discoverycanada

Discovery Channel Canada on Twitter:                     @DiscoveryCanada

NEVER EVER DO THIS AT HOME on Twitter:       @NeverEverAtHome

Teddy Wilson on Twitter:                                            @TeddyWilson

Norm Sousa on Twitter:                                              @normsousa

For more information:                                                                                                                     

Jodi Cook, Discovery, 416.384.4603 or jodi.cook@bellmedia.ca

Cary Mignault, Insight, 416.435.9295 or cmignault@insighttv.com