New Brand Campaign Highlights the Endless Entertainment Available on Crave
– Campaign unveils new tagline: Crave. Endlessly Entertaining –
– Featuring homegrown talent Boman Martinez-Reid and Katherine Levac, the campaign shines a spotlight on Crave’s extensive offering of award-winning content, and as the exclusive home of HBO in Canada –
– Featuring homegrown talent Boman Martinez-Reid and Katherine Levac, the campaign shines a spotlight on Crave’s extensive offering of award-winning content, and as the exclusive home of HBO in Canada –
(TORONTO) October 8, 2024 – Crave unveiled today a new brand campaign that positions the #1 Canadian streamer as the ultimate destination for endless entertainment. Leading up to Crave’s 10th anniversary in December, the campaign is strategically targeted to both the English and French markets in Canada, and features stars from Crave Original series, Boman Martinez-Reid (MADE FOR TV) and Katherine Levac (COMPLÈTEMENT LYCÉE), who showcase the streamer’s sought-after content. The campaign spans digital, social, radio, TV, and outdoor (OOH) platforms throughout Canada.
“From exclusive HBO programming and award-winning originals, to hit series and blockbuster movies, Crave’s content offering is unparalleled in Canada and this campaign is built to showcase that in a fresh, unique, and engaging way,” said Jon Arklay, Vice President, Brand, Marketing, and Creative, Bell Media. “With dynamic and playful homegrown talent at the forefront of the creative, we want all Canadians to know there’s always something great to watch on Crave.”
The English spot is available HERE, and the French spot can be viewed HERE.
The TV spots, starring Canadian actor, creator, producer, writer, and host Boman Martinez-Reid, and Katherine Levac, one of Québec’s most popular personalities, is packed with playful humour and takes viewers on an entertaining tour of Crave’s vibrant mix of popular TV and movie genres – from heartwarming rom-coms, and adrenaline-pumping thrillers, to gripping dramas and fantastical adventures, reinforcing its key brand message: Crave. Endlessly Entertaining. The promo runs throughout the fall during key, primetime slots, including NFL and NHL games, and CTV’s all-new programming line up.
The OOH campaign utilizes captivating visuals and a new integration of the Crave app icon to highlight the streamer’s most popular genres. The Crave app logo is seamlessly integrated in images depicting crime thrillers, reality series, fantasy shows, exotic mystery dramas, and more.
The campaign concept was developed by LG2 in Montreal. All creative was produced by in-house by Bell Media’s Creative team.
The campaign concept was developed by LG2 in Montreal. All creative was produced by in-house by Bell Media’s Creative team.About Crave
Crave is Canada’s prestige entertainment offering, delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, with HBO, HBO Max Originals, SHOWTIME®, STARZ, Hollywood-hit movies, and boasts a robust slate of English and French original series. It is a bilingual TV and streaming service, with thousands of hours of exclusive French-language content. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One, and through participating service providers across ten, 24-hour High Definition linear and on demand channels.
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