New Look. New Feel. New Season. #1 Canadian Lifestyle Program THE SOCIAL Returns Sept. 9 on CTV

— August 20, 2019

– Seventh season begins Monday, Sept. 9 at 1 p.m. ET with a brand-new set, logo, and show opening –
– THE SOCIAL to also launch new podcast Sept. 9 –
– THE SOCIAL teams up with IKEA in new commercial spot running today –

TORONTO (August 20, 2019) – CTV’s most buzzworthy daily lifestyle program THE SOCIAL returns for a seventh season this September with a new show opening and logo, brand-new set design, and another season of timely and unfiltered discussions on current events, lifestyle, and entertainment topics. Premiering live on Monday, Sept. 9 at 1 p.m. ET on CTV, THE SOCIAL co-hosts Melissa Grelo, Marci Ien, Cynthia Loyst, Lainey Lui, and correspondent Jess Allen are back with lifestyle experts, beauty regimens, red carpet recaps, fashion tips, and a wide array of eclectic guests. This season also sees the return of the popular All Talk episodes, now taking place twice monthly, where the hosts and special guests have an hour-long lively roundtable debate on the hottest trends and news topics of the day.

The multiple-Canadian Screen Award nominated series is the most-watched Canadian lifestyle program among all key demos, garnering an average weekly reach of 3 million viewers on CTV, CTV Two, and E!, and continuing to grow in the key A18-34 demo.

THE SOCIAL is also set to unveil its new daily podcast Sept. 9, featuring top moments from each episode and extended interviews. The podcast will be available daily, following the live broadcast, on the iHeartRadio app, and everywhere podcasts are available.

Also announced today is a continued partnership with leading home furnishing retailer IKEA, with a new ad spot running now on all Bell Media broadcast and digital platforms. IKEA’s new catalogue is incorporated through an in-show integrated commercial spot featuring all of the hosts. To view the spot, click here.

“With our upcoming podcast, new set, and the return of the wildly popular All Talk episodes, it is poised to be an exciting year for THE SOCIAL!” said Laura Scarfo, Executive Producer, THE SOCIAL. “As we continue to deliver the important conversations that resonate with our viewers, we are thrilled to expand our reach and ignite these discussions on an array of platforms for all Canadians.”

THE SOCIAL airs live weekdays at 1 p.m. (2 p.m. AT) on CTV. THE SOCIAL is also available on demand across CTV’s digital platforms including CTV.ca, TheSocial.ca, and the CTV app.

THE SOCIAL is produced by Bell Media Studios, and Michelle Crespi and Laura Scarfo are Executive Producers. Nanci MacLean is Vice-President, Bell Media Studios and President, Pinewood Toronto Studios. Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

Source: Numeris, Total Canada, 2018 - 19 Weeks 1- 48 vs. SWLY.

About THE SOCIAL

Co-hosted by Melissa Grelo, Marci Ien, Cynthia Loyst, and Lainey Lui, with correspondent Jessica Allen, THE SOCIAL brings a fresh, daily perspective on the up-to-the-minute news, pop culture, and lifestyle topics that matter most to Canadians in a socially interactive format. Broadcast live in front of a studio audience, guests who have appeared on THE SOCIAL include Ryan Reynolds, Jann Arden, Alessia Cara, Stephen James, Chelsea Clinton, Jessica Alba, Katy Perry, Ice Cube, Demi Lovato, Danny DeVito, Drew Barrymore, Chris Tucker, Buffy Sainte-Marie, Kelly Clarkson, and Danai Gurira. In what feels like a can’t-miss lunch date with friends, the socially interactive series incorporates viewer feedback and exchange through Twitter, Facebook, and Instagram.

About Bell Media Studios

Bell Media Studios is Canada’s leading end-to-end content creator, developing and producing 80 hours of live and taped programming in-house, each week. Award-winning titles include ETALK, THE IHEARTRADIO MMVAs, THE MARILYN DENIS SHOW, THE SOCIAL, YOUR MORNING, and many original specials. The Bell Media Studios-run Exploration Production Inc. (EPI) is a multi-award-winning producer of ambitious, original, entertaining factual documentaries and series, for both Discovery Canada and other international broadcasters, including MIGHTY SHIPS, MIGHTY TRAINS, and the upcoming MARINE DISASTERS. In association with Motion Content Group, Bell Media Studios produces original lifestyle series DOG TALES RESCUE and Gusto’s #1 series for A25-54 in 2018 WHERE TO I DO?. As the majority owner of Pinewood Toronto Studios, Bell Media Studios also oversees operations of the 33.5 acre (13.5 hectares) facility in Toronto’s Port Lands. The complex includes 11 purpose-built stages, offices, teaching facilities, and support services for a growing roster of domestic and international film and television clients.

About CTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 18 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

– CTV –

Contacts

Press Room
Contact

Natalie Cole

Publicist, Bell Media Studios
Follow Us