– Seventh season begins Monday, Sept. 9 at 1 p.m. ET with a brand-new set, logo, and show opening –
– THE SOCIAL to also launch new podcast Sept. 9 –
– THE SOCIAL teams up with IKEA in new commercial spot running today –
TORONTO (August 20, 2019) – CTV’s most buzzworthy daily lifestyle program THE SOCIAL returns for a seventh season this September with a new show opening and logo, brand-new set design, and another season of timely and unfiltered discussions on current events, lifestyle, and entertainment topics. Premiering live on Monday, Sept. 9 at 1 p.m. ET on CTV, THE SOCIAL co-hosts Melissa Grelo, Marci Ien, Cynthia Loyst, Lainey Lui, and correspondent Jess Allen are back with lifestyle experts, beauty regimens, red carpet recaps, fashion tips, and a wide array of eclectic guests. This season also sees the return of the popular All Talk episodes, now taking place twice monthly, where the hosts and special guests have an hour-long lively roundtable debate on the hottest trends and news topics of the day.
The multiple-Canadian Screen Award nominated series is the most-watched Canadian lifestyle program among all key demos, garnering an average weekly reach of 3 million viewers on CTV, CTV Two, and E!, and continuing to grow in the key A18-34 demo.
THE SOCIAL is also set to unveil its new daily podcast Sept. 9, featuring top moments from each episode and extended interviews. The podcast will be available daily, following the live broadcast, on the iHeartRadio app, and everywhere podcasts are available.
Also announced today is a continued partnership with leading home furnishing retailer IKEA, with a new ad spot running now on all Bell Media broadcast and digital platforms. IKEA’s new catalogue is incorporated through an in-show integrated commercial spot featuring all of the hosts. To view the spot, click here.
“With our upcoming podcast, new set, and the return of the wildly popular All Talk episodes, it is poised to be an exciting year for THE SOCIAL!” said Laura Scarfo, Executive Producer, THE SOCIAL. “As we continue to deliver the important conversations that resonate with our viewers, we are thrilled to expand our reach and ignite these discussions on an array of platforms for all Canadians.”
THE SOCIAL is produced by Bell Media Studios, and Michelle Crespi and Laura Scarfo are Executive Producers. Nanci MacLean is Vice-President, Bell Media Studios and President, Pinewood Toronto Studios. Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
Source: Numeris, Total Canada, 2018 - 19 Weeks 1- 48 vs. SWLY.