Noovo Announces 31 Partners for 2022 Edition of OCCUPATION DOUBLE in Martinique

Montréal (Oct. 5, 2022) – The beloved Québec reality series OCCUPATION DOUBLE is back this fall for its 16^th season, this time under the warm Martinique sun in collaboration with Comité Martiniquais du Tourisme, the island’s tourism board. A favourite among its partners, the show continues to shine bright year after year thanks to the loyalty of several major brands such as Bell, Bulles de Nuit, Casino de Montréal, Centre Hi-Fi, Cook it, Couche-Tard, GURU Énergie Bio, Must Société, Nail Création, Le Porc du Québec, Shaker Mixologie and Shop Santé. Also back this year: Maison La Petite Robe Noire, Polysleep, Sonnet Insurance, and Thatso. In addition, new sponsors making their OCCUPATION DOUBLE debut, include Air Canada, Centre Eaton, Durex, Groupe Finstar, Hôtel Monville, the “Yes I Am” perfume collection from Cacharel, Lambert, LAVUE Beauté, L’Intervalle, Olive, Oraki, Pizza Salvatoré, RW&CO, Spinelli Direct, and Twenty Compass. Partner brands appear on OCCUPATION DOUBLE via customized content integrations or as part of the winning couple’s $500,000 grand prize package, which includes a condo offered by Groupe Finstar, two car rentals courtesy of Spinelli Direct, a home furniture and accessory set from Must Société, home electronics from Centre Hi-Fi, a Bell package featuring Fibe Internet, Fibe TV and Bell Smart Home, two 12-month Cook it subscriptions, and home and car insurance from Sonnet Insurance. This season, Bell Media and Productions ToRoS are working together to offer partners relevant and creative integrations throughout the show’s ecosystem, across live broadcasts, Noovo.ca, and social media. Through sponsorships, integrations, brand associations, content creation or social amplification, local and international brands are showcased via multiplatform opportunities generated by their association with OCCUPATION DOUBLE. Couche-Tard returns this year with OCCUPATION DOUBLE “star products”, available in Couche-Tard retail locations each week throughout the season. Long-time partners Shaker Mixologie and Bulles de Nuit return, offering contestants a chance to discover breathtaking destinations around the world. Both these brands are also featured in OCCUPATION DOUBLE happy hours and parties, in addition to adorning the contestants’ houses with the Shaker bar and the Bulles de Nuit space.  Also back for a 6^th consecutive edition, GURU Énergie Bio is the official presenter of the show’s various adventures, where contestants get to push their limits as they connect with Martinique culture. And Nail Création has developed a Martinique-inspired “paradise package” for fans of the series. “We’re thrilled to offer premium partnership opportunities for the highly anticipated return of OCCUPATION DOUBLE 2022 and OCCUPATION DOUBLE EXTRA, for the benefit of both new and long-standing partners,” says Shannon Wells, Director of Sales, Bell Media Québec. “From contestant introductions to our red-carpet event, and through all the twists and turns that OCCUPATION DOUBLE has become famous for, we can’t wait to amplify each brand’s integrations and activations on Noovo and Noovo.ca,” adds Brad Hayden, Director, National Sales & Digital Monetization, Bell Media. This year, the public continues to follow the many twists and turns of Quebec’s hottest reality show. As such, OCCUPATION DOUBLE MARTINIQUE shows rank first among viewers aged 25-54 in their respective time slots, all channels combined, and represent a 12% increase over last year.