Now Boarding: CTV’s PAN AM Screening Lounge Takes Flight Across Canada on Seven-City Mall Tour, Beginning Aug. 19

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Toronto, ON (August 16, 2011) – CTV announced today flight details for the PAN AM Screening Lounge, an unprecedented and unique marketing initiative designed to give television viewers a first-look glimpse at this Fall’s hottest new CTV series. The PAN AM Screening Lounge is a 10 x 20 foot mock jetliner with a 14 foot high tail and a 20-seat portable screening room, custom built to host special sneak peek clips of PAN AM, THE X FACTOR, WHITNEY, GRIMM, and ONCE UPON A TIME before their Fall premieres on CTV. The cross-country, seven-city  tour takes off on Friday, Aug. 19 in Halifax, with additional stops at shopping malls in Montreal, Ottawa, Calgary, Vancouver, Edmonton, and Toronto through September. Visit CTV.ca/fallpreviewtour for complete tour details.

“The PAN AM Screening Lounge gives television viewers a one-of-a-kind first glimpse at the new CTV series poised to captivate audiences this Fall,” said Rick Lewchuk, Senior Vice-President, the Bell Media Agency. “This unique marketing endeavour reaches Canadians in their communities and demonstrates CTV’s commitment to creating unique opportunities for fans to experience our programming. Come see what the buzz is all about!”     

The PAN AM Screening Lounge

**Media Note** Photography for the PAN AM Screening Lounge is available online at BellPRMedia.ca

A truly unique fan viewing experience, the PAN AM Screening Lounge hosts back-to-back screenings every hour. Upon boarding, guests receive a first class boarding pass, a PAN AM t-shirt and an have an opportunity to have their photo taken alongside one of the four PAN AM stewardesses or strike a pose by placing their face in one of the captain and stewardess life-size cut-outs. Each day, the first 10 guests in line at each city stop will also receive an exclusive PAN AM collector bag. Throughout the day, draws for additional collector bags giveaways will be conducted. Up-to-the-minute details and fan photos from each city stop can be found on the CTV Facebook Events page.

The CTV Fall Preview Tour, developed and executed by the Bell Media Agency, is supported on air with 30-second promotional spots, local radio spots, and online at CTV.ca/fallpreviewtour.  

CTV Fall Preview Tour: The PAN AM Screening Lounge

NOTE: All times local.

HALIFAX

August 19-21

Mic Mac Mall

21 Micmac Boulevard

Dartmouth, NS

TIMES: Fri. Aug 19 & Sat. Aug 20: 9:30 a.m. – 9 p.m., Sun. Aug 21: 12 p.m. – 5 p.m.

MONTREAL

August 24-25

Mail Champlain

2151 boul. Lapinière

Brossard, QC
TIME: 10 a.m. – 9 p.m.

OTTAWA

August 27-28

Bayshore Shopping Centre

100 Bayshore Drive
Ottawa, ON
TIMES: Sat. Aug. 27: 9 a.m. – 9 p.m., Sun. Aug. 28: 10 a.m. – 6 p.m.

CALGARY

September 2-4

CrossIron Mills Mall

261055 CrossIron Blvd

Rocky View, Alberta

T4A 0G3
TIMES: Fri. Sept. 2 & Sat. Sept 3: 10 a.m. – 9 p.m., Sun. Sept. 4: 11 a.m. – 6 p.m.

VANCOUVER

September 9-11

Metropolis at Metrotown

604-4720 Kingsway

Burnaby, BC
TIMES: Fri. Sept. 9 & Sat. Sept. 10: 10 a.m. – 9 p.m., Sun. Sept. 11: 11 a.m. – 7 p.m.

EDMONTON

September 15-17

Edmonton City Centre

10088 102 Avenue Northwest

Edmonton, AB
TIMES: Thurs. Sept. 15 & Fri. Sept. 16: 10 a.m. – 8 p.m., Sat. Sept. 17: 10 a.m. – 6 p.m.

TORONTO

September 23-25

Vaughan Mills Shopping Centre

1 Bass Pro Mills Drive

Vaughan, ON
TIMES: Fri. Sept. 23 & Sat. Sept. 24: 10 a.m. – 9 p.m., Sun. Sept. 25: 11 a.m. – 7 p.m.

SOCIAL MEDIA LINKS:

Twitter:

@CTV_PR

@CTV_Television

Facebook:

facebook.com/ctv

About CTV

CTV, Canada’s Olympic Network, is also Canada’s largest private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV is Canada’s most-watched television network and lead broadcaster of the London 2012 Olympic Games. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca

– CTV –

For more information, please contact:

Tonia Addison, CTV, /A, Bravo!, 416.384.2194 or tonia. addison@bellmedia.ca

Jim Quan, CTV, /A, Bravo!, 416.384.5311 or jim.quan@bellmedia.ca