Pinty’s Announced as New Presenting Sponsor of TSN’s OVERDRIVE

– New multi-year partnership between Pinty’s and TSN’s OVERDRIVE includes a new series logo, on-set branding, and more –
– Hosted by Hayes, Noodles, and The O-Dog, OVERDRIVE PRESENTED BY PINTY’S airs weekdays from 4-6 p.m. ET on TSN4, 6-7 p.m. ET on TSN2, and iHeartRadio Canada from 4-7 p.m. ET –

TORONTO (September 21, 2020) – TSN and Pinty’s announced today a new multi-year partnership that makes Pinty’s the new television broadcast presenting sponsor of TSN’s fan-favourite sports talk show, OVERDRIVE. As part of the partnership, Pinty’s will be integrated into the television broadcast of OVERDRIVE PRESENTED BY PINTY’S, airing weekdays from 4-6 p.m. ET on TSN4 and 6-7 p.m. ET on TSN2. Pinty’s integrations will appear via in-broadcast partnership designation, on-set branding, on-screen broadcast promos, and more. TSN also revealed the new series logo for OVERDRIVE PRESENTED BY PINTY’S, which is available for download here. Hosted by Bryan Hayes, Jamie “Noodles” McLennan, and Jeff “O-Dog” O’Neill, OVERDRIVE PRESENTED BY PINTY’S is an afternoon staple for sports fans, offering uniquely entertaining insights into life in the sports world, including interviews with players, coaches, and industry insiders, with a healthy dose of the hosts’ hilarious stories. “Hayes, Noodles, and O-Dog are authentic in their approach, relevant to our target audience and something that our mutual fans make time for,” said Anthony Spiteri, VP of Marketing & Innovation, Pinty’s. “There is a genuine fit of the OVERDRIVE and Pinty’s cultures and interesting opportunities to bring even more folks into our audiences.” “It’s a natural fit for us to partner with a sports-focused food brand in Pinty’s, and they make for a perfect pairing alongside the always lively and entertaining OVERDRIVE,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy, Bell Media. “We’re very excited to integrate Pinty’s into OVERDRIVE through this multi-year partnership, and to connect the brand with sports fans across the country.” TSN Radio 1050’s OVERDRIVE radio broadcast airs weekdays from 4-7 p.m. ET, and the show is available for live streaming at TSN.ca, iHeartRadio.ca and the iHeartRadio app. Fans can also stream and download the popular OVERDRIVE podcast across all major platforms.

About Pinty’s
Pinty’s Delicious Foods Inc. is a Canadian company specializing in premium fresh and frozen consumer ready foods. Founded in 1943 by Ed Pintwala, Pinty’s has long been recognized as a leader within the retail and food service industry for our commitment to quality and innovation. From humble beginnings in Port Colborne, Ontario, today Pinty’s supplies our products to restaurants, delicatessens, and retailers across Canada, as well as select grocers in the United States. The company is most well-known for our quality chicken products and exceptional flavour profiles. Pinty’s is dedicated to delivering on the needs of consumers and introducing them to new dining experiences.

Pinty’s Delicious Foods Inc.’s is known for our mission to continue “Making Great Food Fun.” Stay tuned for new Pinty’s product launch announcements.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, UEFA EURO, Concacaf Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada events. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at TSN.ca.