Power, Politics, Podcast: CTV News Channel’s POWER PLAY Launches Podcast as Canadians Get Ready to Head to the Polls

TORONTO (September 16, 2015) – Currently staying abreast of the latest twists and turns from the campaign trail in the race to form Canada’s next government, CTV News Channel’s trusted weeknight political news program POWER PLAY broadens its commitment to informing Canadians with its newly available podcast. Canadians can visit the iTunes store to download the one-hour program at the conclusion of the 5 p.m. ET weekday television broadcast. The new podcast serves up increased flexibility and convenience to Canadians from coast-to-coast-to-coast who can now listen to POWER PLAY anytime, anywhere, on a range of mobile devices. Tapping into unparalleled insight and commentary across a broad range of political issues, POWER PLAY is currently staying abreast of the latest twists and turns from the campaign trail in the race to form Canada’s next government.  Building on its year-over-year upward trend in growth, CTV News Channel’s POWER PLAY boasts audience increases as well as double-digit growth in weekly reach across several key demos thus far this season. Numeris confirms that already this season, POWER PLAY:

• Achieved record average weekly reach over its previous three-year performance among the Adult 18-49 and Adult 25-54 demos, with increases of 31% and 18%, respectively.
• Has seen increases in reach of 27% among Females 18-49 and 33% for Males 18-49.

Hosted by veteran Canadian journalist Don Martin, POWER PLAY is the daily political television program of record for Canadians across the country, highlighting the people and players that dominate the political scene in Canada. POWER PLAY airs Monday?Friday at 5 p.m. ET on CTV News Channel, and is also available on CTV News GO, on demand at CTVNews.ca, and via podcast from the iTunes store.   Source: Numeris (BBM Canada), Total Canada, Broadcast season-to-date (8/3/2015 – 8/30/2015) vs. 2014/15 season (9/2/2014 – 6/26/2015) Apple, the Apple logo, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries.

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