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Production Underway on New Crave Original Comedy, LATE BLOOMER

Image for the Production Underway on New Crave Original Comedy, LATE BLOOMER press release
CraveLate Bloomer
– Created by and starring Jasmeet Singh Raina (Jus Reign), LATE BLOOMER is produced by Pier 21 Films, in association with Bell Media –
– The eight-part series features an ensemble cast, including Baljinder Singh Atwal, Sandeep Bali, Ashley Ganger, Sugenja Sri, Sachin Mahashi, and Ahamed Weinberg –

TORONTO (April 21, 2023) – Crave, in association with Pier 21 Films, announced today that production is underway in Toronto and Hamilton on the all-new comedy series, LATE BLOOMER. Created by and starring Jasmeet Raina (Jus Reign), the eight-part series, which is inspired by Raina’s life as a Punjabi Sikh millennial and online celebrity, follows burgeoning content creator Jasmeet Dutta as he tries to balance his ambitions for success with his commitment to his family, community, and culture. Raina is joined onscreen by an ensemble cast including Baljinder Singh Atwal (DES PARDES) and Sandeep Bali as Jasmeet’s parents, Gurdeep and Supinder; Ashley Ganger (GRAND ARMY) as Jasmeet’s sister, Maanvi; Sugenja Sri (THE HANDMAID’S TALE) and Sachin Mahashi as friends, Chippy and Sunny; and Ahamed Weinberg (INSECURE) as cousin, Neal. “I’m looking forward to this next step in my storytelling and filmmaking endeavours, showcasing South Asian perspectives that mainstream audiences have yet to see,” said Raina. “We couldn’t be more excited to share with global audiences and fans of Jus Reign a brilliant and surprising new side of Jasmeet through LATE BLOOMER,” said Nicole Butler, Executive Producer, Pier 21 Films. “We’re very fortunate to have Bell Media as our partner. Their long-standing support of Jasmeet and his vision for this series has been invaluable.” “We are thrilled to build on our successful partnership with Jasmeet with LATE BLOOMER, and to help efforts to increase South Asian representation on screens,” said Justin Stockman, Vice President, Content Development and Programming, Bell Media. “Jasmeet is a singular talent, and we look forward to bringing his unique perspective to Crave.” Under the moniker Jus Reign, Raina reached global audiences across social media, including YouTube, and was one of Much Digital Studios’ first content creators in 2015. Raina became known for his deadpan comedic style and commentary on race and pop culture, and is part of a group of storytellers who charted the way for increased South Asian representation in mainstream media. LATE BLOOMER is produced by Pier 21 Films, in association with Bell Media, with the participation of the Canada Media Fund, Rogers Cable Network Fund, the Bell Fund, and tax credit assistance from of the Government of Ontario, and the Canadian Film or Video Production Tax Credit, and is distributed internationally by Cineflix Rights. Jasmeet Singh Raina is Executive Producer, Star, and Creator, and Baljinder Dhawan is Executive Producer. Shebli Zarghami is Executive Producer and Showrunner. Laszlo Barna, Nicole Butler, Karen Tsang, and Vanessa Steinmetz serve as Executive Producers for Pier 21 Films and Robbie David is Series Producer. Lakna Edirisinghe is Co-Executive Producer. Consulting Producers are Russell Peters, Clayton Peters, and Peter Huang, who also serves as Director for the series. For Bell Media, Mike McShane is Director of Digital Development, Original Programming; Rachel Goldstein-Couto is Head of Development, Original Programming; Production Executive is Chris Kelley; Sarah Fowlie is Head of Production, Original Programming; Carlyn Klebuc is General Manager, Original Programming; Justin Stockman is Vice President, Content Development & Programming; and Karine Moses is Senior Vice President, Content Development & News.

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About Pier 21 Films

Pier 21 Films is an established television production company committed to bringing exceptional Canadian content to the international marketplace ​​including three seasons of the satirical news series The Beaverton for CTV and two seasons of CBC’s Run The Burbs, now in pre-production on season three. Founded in 2011, Pier 21 is grounded in the belief that there are extraordinary original stories to be told and unlimited possibilities for showcasing unique Canadian voices on the world stage.

About Bell Media Original Programming

Bell Media has commissioned some of Canada’s most-watched and most-acclaimed original programming, working with the best Canadian independent producers in the country. Hit series commissioned by CTV include #1 Canadian drama TRANSPLANT; record-breaking Canadian format THE AMAZING RACE CANADA; comedy series CHILDREN RUIN EVERYTHING; new dramas THE SPENCER SISTERS and SULLIVAN’S CROSSING; competition series CROSS COUNTRY CAKE OFF; and the upcoming unscripted dating series FARMING FOR LOVE. Among the original series on Bell Media specialty and streaming platforms are CTV Life Channel’s culinary series MARY MAKES IT EASY with Mary Berg, and food, travel, and adventure series EVOLVING VEGAN; CTV Comedy Channel’s ROAST BATTLE CANADA and the scripted series ACTING GOOD. Crave Originals include hit series LETTERKENNY and its official spinoff series SHORESY, CANADA’S DRAG RACE, and WE’RE ALL GONNA DIE (EVEN JAY BARUCHEL), and the upcoming LITTLE BIRD; docuseries DARK SIDE OF THE RING; and acclaimed documentaries including KINGS OF COKE. Discovery is home to Bell Media’s hit factual series and franchises HIGHWAY THRU HELL, HEAVY RESCUE: 401, the upcoming EAST HARBOUR HEROES, and Animal Planet’s PETS & PICKERS. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at www.BellMedia.ca.

About Crave

Crave is Canada’s prestige entertainment offering, delivering more Oscar®-nominated and Emmy® Award-winning programming than any other service, with HBO, HBO Max Originals, SHOWTIME®, STARZ, Hollywood-hit movies, and boasts a robust slate of English and French original series. It is a bilingual TV and streaming service, with thousands of hours of exclusive French-language content. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One, and  through participating service providers across ten, 24-hour High Definition linear and on demand channels.

Contact

Rachael Neumann

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Manager, CTV Networks

Suzanne Cheriton

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