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PROJECT RUNWAY CANADA Kicks Off with Five Brand Partners
– TD, L’Oréal Paris, Cashmere, Giant Tiger, and Joe Fresh revealed as official sponsors with in-show challenges, a grand prize, and customized social content –
TORONTO (November 13, 2025) – Crave announced today five major Canadian brands as official sponsors for PROJECT RUNWAY CANADA, premiering tomorrow (Friday, Nov. 14) exclusively on Crave. Premiere sponsors TD and L’Oréal Paris, along with Cashmere, Giant Tiger, and Joe Fresh, are integrated seamlessly into the show with innovative, runway-ready activations, sponsorships, and challenges.
TD
- As a premiere sponsor, TD is providing a career launching investment of $100,000 to the winning designer.
- The brand is integrated into various episodes through challenge sponsorships.
- TD is also working with Bell Media Studios on a short-form series for PROJECT RUNWAY CANADA social channels, profiling 3 designers as they put together their final collections.
- Renowned for its iconic “Le Défilé” show during Paris fashion week, L’Oréal Paris is a premiere sponsor and the official beauty partner of PROJECT RUNWAY CANADA.
- Designers visit the L’Oréal Paris Glam Room before each runway showcase to collaborate with a team of L’Oréal Paris stylists to create hair and makeup looks to match their designs.
- L’Oréal Paris is also a partner for a custom challenge within the show.
- Cashmere bathroom tissue, Canada’s best-selling tissue brand, is the presenting partner for a custom challenge inspired by their brand.
- Custom social media posts are also being created for PROJECT RUNWAY CANADA social channels, based on the Cashmere challenge.
- Founded in 2004, the international award-winning Cashmere Collection is an ardent supporter of Canada’s fashion design community and the breast cancer cause. The collection has evolved over the years into a high-end couture fashion showcase, with many of the greatest names in Canadian fashion contributing to the breast cancer cause.
- Low prices. Big style. Giant Tiger, a proudly Canadian retailer serving over 260 communities across the country, joins as an in-show challenge partner.
- In the custom challenge, designers create runway-ready looks showcasing that Canadians can have style without the splurge, thanks to Giant Tiger’s low prices. The winning designer will also receive a $5,000 cash prize from Giant Tiger to help bring their fashion dreams to life.
- The partnership is supported by a media buy featuring co-branded creative across Connected TV and online video, with challenge content and co-branded social posts amplified across Bell Media and Giant Tiger’s social media channels.
- Known for providing Canadians essential style at exceptional value for almost 20 years, Joe Fresh partners with PROJECT RUNWAY CANADA on a custom in-show challenge centred around foundational wardrobe staples.
- This partnership is supported by a media buy across TV and digital platforms
Social Media
About Crave
Crave is the largest Canadian-owned streamer delivering an unparalleled content offering with HBO and Max Originals, STARZ, Hollywood-hit movies, and iconic series including FRIENDS, THE OFFICE, and more. It also boasts an ever-growing and globally renowned slate of English and French original series. Crave is available directly to all Canadians with access to the Internet at Crave.ca, via iOS and Android, and other platforms such as Amazon Fire TV, Amazon Prime Video Channels, Android TV, Apple TV, Chromecast, select LG Smart TVs, PlayStation, Roku, select Samsung Smart TVs, and Xbox One. It’s also available through participating service providers across ten, 24-hour High Definition linear and on-demand channels. Crave is from Bell Media, Canada’s leading media and entertainment company. Visit our website at Crave.ca.
About Fremantle
Fremantle is a leading global creator, producer and distributor of some of the world’s most successful content across Entertainment, Drama & Film, and Documentaries.
Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 28 territories it has a presence in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries.
From Got Talent to My Brilliant Friend, Family Feud to Poor Things, Mussolini: Son of the Century to It’s Never Over, Jeff Buckley, Too Hot To Handle to Big Mood, Maxton Hall to Idols, and Maria to The Zelensky Story, our focus is simple – Fremantle creates and delivers irresistible entertainment.
Fremantle also represents world-leading digital and branded entertainment, with more than 550 million fans and 390 billion views for its standout content across all platforms. Fremantle’s Global Channels unit consists of more than 20 FAST channels worldwide, including BUZZR, Rig TV, and Baywatch.
Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann.
For more information, please visit www.fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle’s LinkedInpage.
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