RDS Teams Up with 17 Brand Partners for the 2023-2024 Hockey Season

Montréal, Oct. 11, 2023 – As the puck is about to drop on the 2023-2024 hockey season, RDS announces 17 official brand partners. Returning sponsors are ALBI le Géant, Bâton Rouge, Bell, Boston Pizza, Chrysler, Ferrero, Ford, Hyundai, Loto-Québec, Molson, Napa, Promutuel and St-Hubert. Joining the line up this season are new partners Air Canada, Coca-Cola, and Robert Bernard, as well as Toujours Mikes who’s come on board as a sponsor of the 19th season of the Grand Pool RDS. RDS is the official French-language broadcaster of the Montréal Canadiens, Ottawa Senators, and Laval Rocket and will be the exclusive home to 156 games. “With RDS, clients can enjoy a unique hockey offering, and incredible advertising opportunities made possible by Bell Media’s 360° brand-amplifying capabilities ranging from accompanying programming and brand partnership integrations to opportunities across our digital, out-of-home, and radio platforms,” said Shannon Wells, Director of Sales – Quebec, Bell Media. Advertisers can connect with consumers by creating and sharing unique and powerful campaigns using RDS’ social platforms, while Bell Media’s vast array of advertising products amplify brand awareness. Last year, RDS’ broadcast of Montréal Canadiens games increased its average minute audience by 18% in A25-54, while A18-34 audiences almost doubled. RDS has the highest market share increase (2.2) of any TV channel in Québec in A18-34 (2022-23 vs 2021-22). In Québec, RDS’ digital properties remain the go-to source for sports. RDS.ca reaches 23% more unique visitors than its closest rivals, while its hockey section attracts 41% of unique visitors. RDS remains the undisputed leader in sports with more than 2.7 million viewers, 52% more than its direct competitor. Sources: Numeris Infosys, PQ Franco, AMA(000) October 12, 2022 to April 4, 2023 vs. October 13, 2021 to April 5, 2022 (preliminary data from March 27 to April 4, 2023). Before Martin St-Louis = October 14, 2021 to February 8, 2022; With Martin St-Louis = February 10 to April 29, 2022 ComScore, multiplateforme, PQ total, janvier à décembre 2022, T2+ visiteurs uniques Numeris, French QC, Mon-Sun 2a-2a, 2022-2023 (Aug. 29, 2022 to Feb. 26, 2023), RDS+RDS2+RDSinfo vs. TVAS+TVAS2, average weekly reach P2+