Saugeen Shores, Ontario Named Grand Prize Winner of KRAFT HEINZ PROJECT PLAY 2019

— October 22, 2019

- Saugeen Shores earns $250,000 to build baseball diamonds in Lamont Sports Park -
- Nepean, ON, Lanigan, SK, and Salmon Arm, BC each receive $25,000 for facility upgrades -

TORONTO, October 22, 2019 – Today, Kraft Heinz, TSN, and RDS announced Saugeen Shores, ON as the Grand Prize winner of Kraft Heinz Project Play 2019. After nearly 2 million votes were cast over a 48-hour voting period, Canadians selected Saugeen Shores’ Lamont Sports Park to receive the quarter of a million dollar prize.

Kraft Heinz Project Play provides Canadian communities with the opportunity to repair local sports facilities and build better places to play. With a growing waitlist to play baseball, fastball and softball at Lamont Sports Park, building additional fields will create more opportunities for the Saugeen Shores community to play. The Grand Prize will go towards the construction of new ball diamonds to help get more community members involved.

The three finalists for 2019, Twin Elm Rugby Park (Nepean, ON), Lanigan Swimming Pool (Lanigan, SK), and The Larch Hills Nordic Society Trail Lighting Project (Salmon Arm, BC), will each receive $25,000 to upgrade their respective facilities.

“Play brings people together, and this project has brought out the best in the top four finalist communities who rallied behind the shared goal of building a sustainable play space for future generations,” said Matt Bruce, Brand Manager, Kraft Heinz Canada. “We are excited to help make that goal a reality for the residents of Saugeen Shores.”

The winning community was announced on last night’s 6 p.m. ET edition of TSN’s SPORTSCENTRE and in RDS’s weekday sports news show LE 5 A 7.

“Congratulations to Saugeen Shores on winning this $250,000 Grand Prize, which will help build Lamont Sports Park into a prime destination for baseball, fastball and softball lovers across the region,” said James Duthie, TSN Host and Kraft Heinz Project Play Ambassador. “Our most sincere thanks goes out to everyone who took the time to send in a nomination for the 2019 Kraft Heinz Project Play. You’ve inspired us with your passion for sport and your dedication to your community.”

Now in its eleventh year, Kraft Heinz Project Play has awarded over $3 million to 81 communities. In total, Kraft Heinz has supported 187 communities, contributing over $7.7 million to play-based infrastructure projects across Canada.

To learn more, visit and show your support to the winner and runner-up community projects on Facebook, Twitter and Instagram using #ProjectPlay.

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada, composed of its portfolio of iconic brands including Kraft, Heinz, Classico, Philadelphia, Renée’s Gourmet, Maxwell House and Nabob is the #1 food and beverage and the #1 foodservice company in the country. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct,, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, Canada Soccer, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. More information about TSN is available at

RDS is Canada’s French-language sports broadcasting leader. In addition to its world-class content delivered across multiple platforms, including RDS, RDS2, RDS Info, and RDS GO, RDS offers the broadest portfolio of French-language sports programming in the world. Official broadcaster of the Montreal Canadiens and the Ottawa Senators, CFL and Grey Cup, NFL and Super Bowl, MLB and World Series, Olympic Games until 2024, FIFA World Cup until 2026, Premier League, exclusive French-language broadcaster of the Montreal Alouettes, Laval Rocket, Formula 1 and the Tour de France, RDS’s slate of channels present more than 4,000 hours of live programming each year, including UFC, the IIHF Ice Hockey World Championship and World Junior Championship, NASCAR, PGA Tour golf including all four majors, ATP tennis including all four Grand Slam tournaments, Season of Champions Curling and Skate Canada events. RDS is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit


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