Slate of Major Brands Sign On for TSN’s Coverage of the 2016 IIHF WORLD JUNIOR CHAMPIONSHIP

TORONTO (December 23, 2015) – With TSN set to drop the puck on the network’s exclusive live coverage of every game from the 2016 IIHF WORLD JUNIOR CHAMPIONSHIP, the network today announced its lineup of sponsors for Canada’s favourite holiday tradition. Once again, the World Juniors are proving to be a hot property for advertisers in Canada. General Motors, Expedia.ca, and Home Depot are among the major brands that have signed on as sponsors of TSN’s multi-platform coverage of the 2016 IIHF WORLD JUNIOR CHAMPIONSHIP, live from Helsinki, Finland:

• General Motors – Chevrolet Starting Goalies sponsor, Chevrolet Power of Play sponsor
• Expedia.ca – Expedia.ca Hockey Hotel™ sponsor
• Home Depot – Closed Captioning sponsor
• Esso – World Juniors Radio Network title sponsor
• Wrangler, Sierra Sill, The Pint – World Juniors Radio Network sponsors

All major broadcast sponsors of the 2016 IIHF WORLD JUNIOR CHAMPIONSHIP will be featured extensively during TSN’s exclusive live coverage of the tournament. Expedia.ca Hockey Hotel™ Expedia.ca returns as a sponsor of the World Juniors, launching its “Take the Passion with You” campaign by transforming the Finest Playa Mujeres by Excellence Group resort in Cancun, Mexico into the Expedia.ca Hockey Hotel™ – a haven for hockey fans throughout the tournament. TSN has partnered with Expedia.ca to create exclusive content from the Hockey Hotel™ that will be broadcast during the network’s exclusive live coverage of the World Juniors. TSN’s Cabral ‘Cabbie’ Richards and Kate Pettersen report remotely from the Expedia.ca Hockey Hotel™, capturing the energy and reaction from fans at the beach side hockey haven. Chevrolet Power of Play hockey program The Chevrolet Power of Play hockey program is a multi-year initiative by Chevrolet, in coordination with Hockey Canada, targeted at inspiring the Peewee age group (for more information, visit ChevroletHockey.com). Throughout the World Juniors, TSN will showcase a series of vignettes focused on a Chevrolet Ambassador and Team Canada player, demonstrating how one of the program’s seven inspirational qualities (Heart, Determination, Motivation, Care, Perseverance, Believe, and Unity) has inspired them throughout their hockey career. The vignettes will also appear across TSN Digital and social media platforms. Esso World Junior Hockey on the TSN Radio Network In addition to broadcast sponsors, Esso has once again signed on as the national title sponsor of TSN’s World Junior Hockey Radio Network, featuring live radio coverage of the 2016 IIHF WORLD JUNIOR CHAMPIONSHIP – extensively promoting the company to the network’s collection of 14 radio stations across Canada. World Juniors on TSN Since TSN began airing the World Juniors in 1990-91, the tournament has repeatedly broken audience records, highlighted by the 2015 Gold Medal Game in Toronto featuring Canada vs. Russia, which attracted an average audience of more than 7 million viewers to TSN and RDS, becoming the most-watched broadcast ever on specialty television in Canada.