SnackableTV Kicks It with Premium New Content about Sneaker Culture

“People camp out for three things: iPhones, Star Wars and sneakers” – snkrINC Founder Ivan Dudynsky in Ad Week TORONTO (June 13, 2018) – Bell Media’s short-form video app SnackableTV immerses users in worldwide sneaker culture with new and exclusive short-form content from snkrINC, a lifestyle media brand inspired by a dedicated community of sneaker enthusiasts from all backgrounds. Available now, the new premium content includes five short-form series from snkrINC that are exclusive to SnackableTV, including: THE COME UP, an animated series highlighting stories of the ultimate sneaker influencers from around the world; FRIENDS & FAMILY offering the inside scoop from the world’s most-renowned sneaker shops; snkrFEETURE, delivering in-depth profiles of sneaker industry insiders and influencers; snkrPORN, getting viewers up close and personal with their favourite kicks, right down to every stitch and every grain of leather; and snkrBIO, tracing the history – from inception to obsession – of the biggest sneaker models. Rounding out SnackableTV’s snkrINC content for June is THE WORLD BOOT, a new short-form series launching on June 15 to coincide with the 2018 FIFA WORLD CUP RUSSIA^™. The series profiles the boots, brands, and models that look to make the most noise in Russia, and the soccer players wearing them. snkrINC is helmed by a team of renowned, award-winning production and advertising executives including: Ivan Dudynsky (REVOLT TV, TKO with Kevin Hart for CBS, MARTHA AND SNOOP’S POTLUCK DINNER, HOLLYWOOD GAME NIGHT); Audrey Morrissey (executive producer of THE VOICE); Brandon Rochon (Kastner & Partners, Leo Burnett); and Dermot McCormack (former president of AOL TV). SnackableTV also recently added a new series of informational content to its library from INSH (i.e. “interesting shit”). With approximately 20-30 new videos produced every month, INSH is a Toronto-based video company that creates short-form content featuring true stories from the worlds of history, geography, technology, science, and culture. Some of their most popular content includes: The 9/11 Boatlift, a story about the largest marine evacuation in the history of the world; 10 Human Emotions That You Didn’t Know Had Names, such as Anecdoche, a conversation where everyone is talking but no one is listening; and Narco Hippos, highlighting Pablo Escobar’s little-known legacy in Colombia about the hippos that escaped from his zoo.