Stanfield’s and The Comedy Network Reveal Great Canadian Talent with Stanfield’s + Comedy Exposed!

To tweet this release: http://bit.ly/16YIpIN

TORONTO (October 2, 2013) – Introverts need not apply! Beginning Monday, Oct. 7, The Comedy Network and Stanfield’s are teaming up for a “revealing” talent competition asking Canadians to show off their stuff with Stanfield’s + Comedy Exposed! The bare minimum is required for eligibility: whether it’s a stripped-down acoustic set or stand-up in skivvies, all competitors must perform in their underwear. Acts of all kinds are encouraged to enter video submissions to TheComedyNetwork.ca/Exposed through Nov. 17 for the opportunity to win a $5,000 cash and the chance to work with the Bell Media In-House Production team to develop a pilot for Comedy.

For additional exposure, each week, comedian and TV personality Graham Chittenden (COMEDY @JFL42) analyzes the most outrageous submission in the new Comedy-produced digital series, BRIEFLY EXPOSED, to run in conjunction with the promotion exclusively on TheComedyNetwork.ca/Exposed. In addition to the digital series, the co-branded website features a chance for fans to also have their say by rating their favourite submissions on a scale of one to five “briefs”(Stanfield’s, obviously).

“When Bell Media was “briefed” about this campaign, we jumped at the chance to work with powerhouse brand Stanfield’s,” said Dave Caporicci, Managing Director, Bell Media Brand Partnerships. “Comedy is known to “stretch” the limits to deliver the most unique content, and a project like Stanfield’s + Comedy Exposed! is a great fit for the channel.”

“Stanfield’s has been supporting men for more than 150 years in every conceivable endeavor a man can find himself,” said Jon Stanfield, President of Stanfield’s Ltd. “Stanfield’s + Comedy Exposed! may be a bit out there, but every entrant can be comforted in knowing Stanfield’s has a long history on every stage a man can find himself. We are happy for our underwear brand to be part of something uniquely Canadian.”

“The Comedy Network seemed like a natural fit (pun intended), for Exposed!,” said Angus Tucker, Executive Creative Director at john st. “We’re partnering up two fun, Canadian brands to support undiscovered musicians and comedians.” 

The Stanfield’s + Comedy Exposed! campaign, designed by Comedy and john st. for Stanfield’s, includes multiple digital stages and a series of co-branded TV spots conceived and produced by the Bell Media Agency. The campaign unfolds as follows:

Stage 1: SUBMISSION PHASE

• Beginning Monday, Oct. 7, and ending Monday, Nov. 17 at 11:59 p.m. ET
• Viewers can submit videos to TheComedyNetwork.ca/Exposed
• The first 200 entrants to sign up will receive a pair of free Stanfield’s underwear in which to perform
• The submission phase is supported by a 45-second on-air, call-to-action spot starting Tuesday Oct. 1, and 15-second teaser spots running throughout the submission phase
• BRIEFLY EXPOSED, the complementary, co-branded digital series premieres exclusively at TheComedyNetwork.ca/Exposed on Monday, Oct. 28.

Stage 2: TOP 5

• Begins Monday, Nov. 18 and continues for two weeks
• The Top 5 finalists are selected and announced via 60-second, co-branded spots
• Top 5 finalists receive a trip to Toronto, including airfare and hotel accommodations
• Stanfield’s + Comedy Exposed! sponsors Comedy’s Saturday night stand-up programming block

Stage 3: WINNER ANNOUNCEMENT

• The Stanfield’s + Comedy Exposed! winner is announced Monday, Dec. 9.
• The winner receives the opportunity to work with Bell Media In-House Production for the chance to develop a pilot for The Comedy Network, as well as a $5,000 cash prize

SOCIAL MEDIA LINKS:

The Comedy Network on Twitter

The Comedy Network on Facebook

Standfield’s on Twitter (#Exposed)

Standfield’s on Facebook

About Stanfield’s

Stanfield’s has been supporting men (figuratively and literally) for over 150 years. Based in Truro, Nova Scotia, Stanfield’s Limited has been making quality apparel since 1856. Whether it’s boxers, briefs, longjohns, socks or thermals, Stanfield’s products are built for comfort, durability and any condition in Canada. For more information, visit www.stanfields.com.

About john st.

john st. advertising is a creative agency based in Toronto, Canada that provides strategic planning, advertising, social, digital, design and experiential advertising to a broad range of packaged goods, automotive, retail, service and pharmaceutical clients. Through unignorable tactics backed by sound strategies, john st. provides clients with measurable results. john st recently won Silver medals at Strategy Magazine’s Digital Agency of the Year and Agency of the Year show and took home six medals from the IAB conference in New York. For more information, visit www.johnst.com.

About The Comedy Network

Canada’s first specialty comedy service, The Comedy Network airs comedy of all kinds, 24-hours-a-day, across multiple platforms, including a revolutionary broadband service at thecomedynetwork.ca. Launched in October 1997, Comedy broadcasts, uncut and uncensored, an eclectic mix of scripted, stand-up, sketch, improv, and animated comedy – as well as topical comedy talk shows, game shows and classic situation comedies. Offering an unrivalled slate of original Canadian programming, Comedy reinvests nearly 50 per cent of its revenues into home-grown productions. Comedy is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company, and is available in nearly six million households across the country.

– Comedy –

For more information, please contact:

Natalie Cole, The Comedy Network, 416.580.7741 or natalie.cole@bellmedia.ca

Mary Costa, The Comedy Network, 416.384.7702 or mary.costa@bellmedia.ca

For more information on Stanfield’s or john st., please contact:

Naomi Blackman, 416.348.0048 x 225 of nblackman@johnst.com