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Stronger Than Ever: CTV’s ETALK Remains Canada’s #1 Entertainment News Show Throughout Awards Show Season

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– ETALK’s Season 13 award season increases 7% year-over-year, and grows double digits in all key adult demos –
– Across all 15 major award shows and events to date, ETALK’s coverage continues to out-perform ET CANADA with total viewers and the key A25-54 demo, with double and triple digit advantage in the two key demos –

To tweet this release: http://bmpr.ca/1CKTnCG TORONTO (April 15, 2015) – Season 13 remains supreme for CTV’s ETALK as Canadians continue to choose the entertainment program as their #1 destination for red carpet and post-award show coverage. With 717,000 viewers, ETALK’s award season average audience has increased 7% year-over-year. ETALK’s award season audience is also 54% higher than its Canadian competitor ET CANADA (Global, 467,000) and 8% higher than ET (Global, 666,000). From Hollywood’s most prestigious events including THE EMMYS® and THE OSCARS®, to the final notes heard at the JUNOS, in some instances ETALK saw double and triple digit lead across all key demos. ** Media Note ** Download photos for ETALK at BellMediaPR.ca “Through 13 straight seasons, ETALK continues to make history as the country’s most-watched and trusted source for unparalleled award season coverage at home and across the country,” said Morley Nirenberg, Director of Production/Executive Producer, ETALK. “We’re so thankful for our loyal viewers and their increasing support for such a big part of our season.” Below is a closer look at ETALK’s awards and special event season coverage to date (2014-2015):
ETALK advantage over ET CANADA        
Event P 2+ P 18-49 P 25-54 F 25-54
MTV VIDEO MUSIC AWARDS 36% 77% 22% 9%
THE 66TH PRIMETIME EMMY AWARDS 109% 116% 106% 110%
AMERICAN MUSIC AWARDS 51% 66% 66% 55%
GOLDEN GLOBE® Nominations 74% 74% 79% 89%
THE PEOPLE’S CHOICE AWARDS 105% 280% 181% 146%
THE 72nd ANNUAL GOLDEN GLOBE AWARDS 32% 32% 36% 42%
OSCAR Nominations 81% 160% 133% 112%
CRITIC’S CHOICE AWARDS 64% 188% 111% 100%
SCREEN ACTORS GUILD AWARDS® 37% 81% 59% 28%
SUPER BOWL XLIX 75% 71% 102% 83%
THE GRAMMY AWARDS® 45% 72% 79% 47%
WRITERS GUILD AWARDS 27% -1% 27% 14%
THE OSCARS 50% 67% 48% 17%
THE 2015 CANADIAN SCREEN AWARDS 22% 25% 19% 3%
THE 2015 JUNO AWARDS 33% 36% 60% 41%
Awards season and special events continue and the celebrating doesn’t stop for ETALK, as the #1 Canadian entertainment news team gets set to deliver wall-to-wall coverage of the 2015 MUCH MUSIC VIDEO AWARDS Monday, June 22 at 7 p.m. ET/PT on CTV and CTV GO. ETALK airs weeknights at 7 p.m. ET/PT on CTV and CTV GO, 7:30 p.m. ET/PT on CTV Two, and 6:30 p.m. ET on E!

– CTV –

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About ETALK

Hosted by Anchor Ben Mulroney, with Co-Anchor Danielle Graham, Reporters Lainey Lui, Traci Melchor, Devon Soltendieck, and L.A. Correspondent Jessi Cruickshank, ETALK is the #1 most-watched entertainment newsmagazine in Canada. From the OSCARS® and the EMMY® Awards, to the GOLDEN GLOBE®, and JUNO Awards, ETALK is front-and-centre, delivering up-to-the-minute news in film, television, music, and more. Celebrating both home-grown talent and international stars, ETALK became the first daily Canadian entertainment newsmagazine when it launched in 2002. ETALK is produced by Bell Media Production, and Morley Nirenberg is Director of Production and Executive Producer. Nanci MacLean is Vice-President, Bell Media Production. Mike Cosentino is Senior Vice-President, Programming, CTV Networks. Phil King is President – CTV, Sports, and Entertainment Programming. More information about ETALK can be found at etalk.ca, as well as on Facebook and @etalkCTV.

About CTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

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Matthew Almeida

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Publicist, CTV Networks

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Senior Manager, Talent & Partnerships

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