SUPER BOWL XLVIII is Second Most-Watched on Record in Canada with 8 Million Viewers on CTV and RDS

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TORONTO (February 3, 2014) – SUPER BOWL XLVIII is the second most-watched SUPER BOWL broadcast on record, with an average audience of 8 million viewers on CTV and RDS (CTV: 7.3 million; RDS: 610,000), preliminary data from BBM Canada confirms. The most-watched television program of the past two years, the Seattle Seahawks’ commanding 43-8 victory over the Denver Broncos attracted more than 18 million unique viewers – or more than one-in-two Canadians (53%) – on CTV or RDS. In 2012, SUPER BOWL XLVI attracted 8.2 million viewers in Canada. 

Among the highlights:

• With drum solos, gleaming gold jackets, and a massive fireworks display, the explosive halftime performance by Bruno Mars and the Red Hot Chili Peppers captivated Canadian viewers, as audience levels for SUPER BOWL XLVIII on CTV and RDS peaked at nearly 10 million viewers during the highly-anticipated halftime show.
• The game on CTV received impressive 65% – 74% shares among key adult and male demographics in English Canada.
• It was the most watched SUPER BOWL on record in Vancouver, Calgary, and Edmonton. In the Vancouver market, fans showed their support for the Seahawks, with SUPER BOWL XLVIII growing 44% among A25-54 (to a 29 rating) and 33% among A18-49 (to a 27.2 rating) compared to last year.

Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers and a coveted platform for key sponsors, including Labatt Breweries of Canada, Ford of Canada, McDonald’s Restaurants of Canada, and Nissan Canada.

MASTERCHEF CANADA

Strategically scheduled in the coveted post-SUPER BOWL timeslot, CTV’s new hit original series MASTERCHEF CANADA scored the other decisive win of the night, attracting a series-high average audience of 1.6 million viewers nationally and capturing the most-watched original Canadian program overnight audience this broadcast year.

• With series-high ratings in all key markets with total viewers and key adult demos, the culinary competition was also the top post-game broadcast since SUPER BOWL XLVI.
• MASTERCHEF CANADA delivered 28% more viewers than last year’s post-SUPER BOWL program, MOTIVE (1.23 million).
• Attracting nearly 5 million unique viewers overall, the episode actually grew its audience in its second half hour.
• The episode will be rebroadcast tonight in its regular 8 p.m. ET/PT timeslot.

NFL on Bell Media

The 2013-14 NFL season is the final year before the recently announced multi-year extension of Bell Media and the National Football League’s broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for primetime games on TSN.

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About CTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 12 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

Source: BBM Canada, overnight vs. overnight

For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters. 

– CTV –

For More Information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca

Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca