Kaitlynn Jong
Astral – Bell Media
The 2023 IDEA (Inclusivity, Diversity and Equity in Advertising) Competition from ICA and Bell Media is Now Open for Entries
– Entries showcasing and celebrating diversity, and shining a light on this year’s focus of Newcomers to Canada, can enter to win $1 million of media inventory –
TORONTO (June 20, 2023) – The 2023 IDEA (Inclusivity, Diversity and Equity in Advertising) competition from Institute of Canadian Agencies (ICA), in partnership with Bell Media, is calling for brands and agencies to enter for the chance to win $1 million worth of media inventory on Bell Media platforms. In the third year of the competition, national and international for-profit brands and their agencies are invited to submit ground-breaking work that celebrates diversity through advertising. This year’s entries must shine a spotlight on the lived realities of newcomers to Canada.
“Newcomers is a very broad term; I am excited to see the depth of ideas that truly explore the intersectionality and experiences of what this means to people,” said Scott Knox, President & CEO of the ICA. “With Canada’s immigration positive agenda, every brand should be working to support and connect with newcomers to our country. Not doing so, leaves serious dollars on the table for competitors.”
“Bell Media is committed to creating meaningful change in our industry by ensuring more diversity and representation in advertising, and we look forward to seeing the brand thinking and storytelling focusing on newcomers to Canada, in this year’s entries,” said Perry MacDonald, VP, Advertising Sales and Partnerships at Bell Media. “This year’s competition provides a unique opportunity for marketers to showcase their strategies to authentically reach, connect, and build powerful and long-lasting connections with multicultural Canadians.”
Creators of the winning entry will have access to the full range of Bell Media’s platforms – TV, radio, out-of-home, and digital – to execute their $1 million campaign in 2023 and 2024. Submissions are now open and close on Friday, September 8th.
The IDEA competition builds on the broader IDEA initiative, launched in 2017 by the ICA, to promote inclusivity, diversity, and equity in advertising. An early supporter of the program, Bell Media participated in ICA’s IDEA Summit at TIFF in 2018 with the theme “How Diversity of Thought Leads to Powerful Storytelling.”
For-profit brands and their agencies can enter the IDEA competition at this link.
About the Institute of Canadian Agencies (ICA)
The ICA exists to positively shape the business environment for agencies to THRIVE. Working to Amplify, Protect and Transform its members, their people, and the industry. Founded in 1905, the ICA is the not-for-profit association for Canadian advertising, marketing, media, and public relations agencies. Its membership and board of directors represent some of the most recognized and influential agencies in Canada and around the world.
Learn more at theica.ca.
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 27 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 103 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca.
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