Tags: @CHUM1045, @CP24, @CP24CHUMChristmasWish, @CampaignWish
TORONTO (November 18, 2019) – It’s
CP24 and
CHUM 104.5’s most wonderful time of the year, with the 53
rd annual
CP24 CHUM CHRISTMAS WISH toy drive campaign launching today. The city-wide charitable initiative helping to make children’s wishes come true this holiday season runs
now through Tuesday, Dec. 24.
Viewers and listeners are encouraged to contribute by dropping off a new, unwrapped toy or by making a financial donation at:
- Multiple RBC branches across the GTA
- Bell Media Studios (299 Queen St. W., Toronto), the headquarters of CP24 and CHUM 104.5
- The CP24 CHUM CHRISTMAS WISH Warehouse (1366 Blundell Rd., Mississauga)
- Via text, by texting WISH to 30333 to donate $10
CP24’s Jee-Yun Lee reports live during
CP24 BREAKFAST and Shannon Burns reports for
CHUM 104.5 today from Our Lady of the Rosary Catholic Elementary School in Vaughan to kick off the
CP24 CHUM CHRISTMAS WISH.
CP24 also reports live today from
12 – 1 p.m. from Experience RBC at CF Sherway Gardens, a first-of-its-kind immersive space in which donors can learn more about RBC’s 51-year history supporting
THE WISH.
New this year,
CHUM 104.5 and Ontario Subaru Dealers invite listeners to Bell Media Studios (299 Queen St. W., Toronto) on
Saturday, Dec. 14 from
10 a.m. – 3 p.m. for a CP24 CHUM Christmas Wish event, featuring photos with Santa Claus, musical performances, and free holiday treats from Starbucks and Love Gelato. Listeners are encouraged to stop by and donate a toy in support of this year’s campaign.
Financial donations can also be made online at
TheWish.ca, or by texting WISH to 30333 to donate $10, with all funds distributed among participating registered agencies. Donations are channeled toward funding holiday experiences, such as dinner gatherings and celebrations, for children and families in need. All monetary donations of $20 or more are eligible for an income tax receipt.
“The
CP24 CHUM CHRISTMAS WISH is our favourite annual tradition, bringing as much joy to our station as it does to the countless families we service through our partner agencies,” said Dave Daigle, Vice-President of Radio and Local TV, Bell Media. “We thank Torontonians, local businesses, and corporate partners for their continued generosity and support of this wonderful community initiative.”
“At CP24, we hear countless stories from our community about why the
CP24 CHUM CHRISTMAS WISH is important and in turn, we work hard to share the campaign’s incredible impact with our viewers,” said Michael Melling, General Manager, CP24. “We’re grateful to Torontonians for continuing to support
THE WISH.”
One of the largest distributors of toys to children in need in the Greater Toronto Area, the
CP24 CHUM CHRISTMAS WISH provides financial assistance to hundreds of charitable organizations, social services agencies, churches, and community centres. Supporters can follow the campaign’s news, progress, and impact on
Twitter and
Instagram.
The success of the
CP24 CHUM CHRISTMAS WISH is made possible by valued partners who have helped put smiles on the faces of children and families for decades, with a special shout out to the AIR MILES® Reward Program. Now entering its sixteenth year of support, the AIR MILES® Reward Program’s participation has made a major impact on
CP24 CHUM CHRISTMAS WISH through donations of more than $2 million and thousands of toys over the years to the campaign.
The
CP24 CHUM CHRISTMAS WISH acknowledges the generosity of community partners RBC Foundation, AIR MILES, the Honda Canada Foundation, Walmart Canada, Amazon Fulfillment, and Budget Car and Truck Rental.
