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The CARTE BLANCHE FOR CREATIVES Contest is Back!
– Astral’s advertising creation contest takes place once again in Canada’s three major markets from March 16 to April 7, 2020 –
MONTRÉAL (March 16, 2020) – Astral, a division of Bell Media, is launching the 11th CARTE BLANCHE FOR CREATIVES contest. The billboard advertising creation contest takes place from March 16 to April 7, 2020 in three key markets: Québec, Toronto, and Western Canada (which includes Calgary, Edmonton and Vancouver).
With the full creative freedom that comes from working without a brief, participants will be tasked with creating ads for Astral’s large-format digital billboards. Entries must be original digital ads designed specifically for one of their agency’s clients and submitted to CarteBlancheforCreatives.ca by April 7.
Members of the 2020 Jury
Since 2018, CARTE BLANCHE entries have been evaluated by a national jury of renowned creatives to determine finalists and winners for each market. The six members of the 2020 CARTE BLANCHE jury are:
Québec market
- Sylvain Dufresne, Vice-President, Head of Creative, FCB Montréal
- Eva Van Den Bulcke, Creative Director, Forsman & Bodenfors Canada
Toronto market
- Gerald Kugler, Group Creative Director, Zulu Alpha Kilo
- Lyranda Martin-Evans, Executive Creative Director, Vice President, DentsuBos Canada
Western Canada market
- Katie Ainsworth, Executive Creative Director, Cossette Vancouver
- Cameron Spires, Associate Creative Director and Copywriter, Rethink
“We’re really proud to see CARTE BLANCHE continuing to stimulate the industry as the contest enters a new decade,” said Chloé Boissonnault, National General Manager, Communication and Marketing, Bell Media. “The ongoing participation of creatives year after year highlights the strong interest in original advertising displays across Canada. CARTE BLANCHE has become an ambassador of creativity; the contest provides brands with the opportunity to bring their ideas to fruition while giving life to unforgettable advertising concepts.”
The 2020 CARTE BLANCHE Campaign
CARTE BLANCHE will be launched through a digital campaign targeting agencies’ creative professionals. Creative work can sometimes be thankless, due to less-than-inspiring briefs and seemingly endless rounds of revisions. With Carte Blanche, creatives get the opportunity to take fate into their own hands and submit work without any restrictions. It’s also a chance to take the work further, and farther – to Cannes.
The CARTE BLANCHE grand prize
The winning creative teams from each market will attend the 67th Cannes Lion International Festival of Creativity. Clients of winning submissions will receive a display campaign on Astral large-format digital billboards valued at $50,000 to roll out the concept in their respective markets.
Important contest dates
- Submission period: March 16 to April 7, 2020, 3 p.m.
- Finalists announced: April 27, 2020
- Winners for all markets will be revealed: May 6, 2020
For more information, contest rules, and the latest news, visit our website or follow Carte Blanche for Creatives on Facebook.
Social Media
About Carte Blanche
Carte Blanche invites creative teams from Canadian ad agencies to develop ideas for the client of their choice, for a chance to win one of three trips to the Cannes Festival of Creativity in June, as well as a chance to execute their winning concept for their client as part of a $50,000 Astral campaign. The competition is open to advertising agencies in Québec, Toronto, Vancouver, Calgary and Edmonton, as well as companies with in-house creative teams. Carte Blanche will announce winners in the Québec, Toronto, and Western Canada markets.
About Astral
Astral, a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 50,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, lifestyle networks, street furniture, airport, large digital format, and transit. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to leading technological change, offering advertisers increased opportunities to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
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