Toronto, ON (September 5, 2012) – CTV News announced today the launch of DR. MARLA & FRIENDS, a new, half-hour national series airing Mondays at 7:30 p.m. ET beginning Sept. 24 on CTV News Channel. The show’s fresh, interactive format provides viewers a weekly house call with one of Canada’s most recognized health and medical experts, Dr. Marla Shapiro, looking at the most timely, current and news-driven medical topics and stories.
**Media Note** Download photos for DR. MARLA & FRIENDS at BellMediaPR.ca.
“This show is about taking charge of your health and incorporating any expertise you can to improve your life,” said Dr. Marla. “My aim with this show is to arm viewers with information so they can make wiser choices, take the confusion out of medical matters, and offer a point of contact for people with questions.”
“Our aim with DR. MARLA & FRIENDS is to address the collective health and medical needs of viewers in a meaningful and accessible way,” said Jack Fleischmann, Vice-President, CTV News Channel and General Manager, BNN.
DR. MARLA & FRIENDS also airs Thursdays at 7:30 p.m. ET on CTV News Channel, and weekends on CTV (check local listings).
Dr. Marla’s warm yet no-nonsense approach to medical and health care matters takes the confusion, mystery and fear out of topics that for many can be intimidating and in some cases, downright frightening. Each week, DR. MARLA & FRIENDS tackles everything from diabetes, diet plans and exercise to eye disease, BOTOX and back pain. Dr. Marla draws upon the expertise of featured guests from the health community to debunk medical myths and debate the controversial issues that matter to you. No matter how big or small the question, Dr. Marla and her team have viewers covered.
Dr. Marla’s practical advice and dynamic approach to health care makes her a unique go-to source for medical inquiries. Viewers have access to the internationally acclaimed Dr. Marla’s medical and health care insights to address their specific situations. DR. MARLA & FRIENDS features special segments including ‘Medical Misinformation, which offers an up-close look at a specific health care matter and helps sort the fiction from the facts; and a weekly segment ‘The Panel’, that features a round table of physicians discussing a specific health and wellness issue. And each week, the show connects with people in the community, offering them an opportunity to pose a health-related question.
Since 2000, viewers across Canada have tuned in to see Dr. Marla as CANADA AM’s Health and Medical Expert. Each week, Dr. Marla brings the latest medical news as well as practical advice to keep the entire family healthy on Canada’s #1 morning show. In addition, Dr. Marla is seen on CTV NEWS CHANNEL and as the medical consultant on CTV NATIONAL NEWS. For more on Dr. Marla, click here.
DR. MARLA & FRIENDS is one of several recent investments in new programming and anchors on CTV News Channel, as well as format changes, as CTV News Channel continues to evolve. Recent new programs include THE PATTIE LOVETT-REID SHOW, EXPRESS, and DIRECT. For a complete, updated broadcast schedule for CTV News Channel, click here.
About CTV News Channel CTV News Channel is Canada's 24-hour all-news network. CTV News Channel draws on the vast resources of Canada's #1 news organization, CTV News, to deliver breaking news the second it happens from communities across Canada and around the world. CTV News Channel is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more information about CTV News Channel, visit www.ctv.ca/newschannel.