The Hockey World Turns to TSN, Canada’s Most-Trusted Source for Breaking News and Analysis of FREE AGENT FRENZY

— July 2, 2015

– TSN once again delivers Canada’s #1 hockey free agent signing show with an average audience four times the audience of its competition –
– TSN Digital platforms garner more than 10 million page views –
– FREE AGENT FRENZY hashtag #FAF was a top trend in Canada throughout the day –

TORONTO (July 2, 2015) – As the country’s most-trusted source for breaking sports news, Canadian viewers once again overwhelmingly made TSN their undisputed #1 choice for multi-platform coverage of hockey’s free agency opening. TSN’s FREE AGENT FRENZY scored major audiences yesterday with seven hours of in-depth news and analysis breaking down one of the most important days on the hockey calendar. Overnight data from Numeris confirms that:
  • An average audience of 303,000 viewers watched FREE AGENT FRENZY during TSN’s seven-hour broadcast, making it the most-watched NHL free agent signing show on Canadian television and marking an increase of 21% compared to last year
  • The average audience for FREE AGENT FRENZY was four times the audience delivered by its closest competitor on free agent signing day during their 90-minute broadcast (11 a.m. ET to 12:30 p.m. ET)
  • More than 2.4 million unique Canadian viewers tuned in to watch TSN’s FREE AGENT FRENZY throughout the day
  • Audience levels peaked at 457,000 viewers just after 12 noon ET with the opening of the free agent market
As the originator of full-day free agent signing coverage, TSN has brought comprehensive day-long coverage of the day’s events to fans since 2006. On NHL Trade Deadline Day in March 2015, TSN’s TRADECENTRE coverage attracted more than three times the average audience of its closest competitor. FREE AGENT FRENZY on TSN Digital Once again, FREE AGENT FRENZY drove the conversation on TSN Digital platforms and social media throughout the day:
  • TSN Digital platforms garnered more than 10 million page views and 678,000 video views throughout FREE AGENT FRENZY
  • FREE AGENT FRENZY-related content generated 2.6 million impressions on Twitter, as well as 1.7 million impressions on TSN’s Facebook page
  • The TSN-branded hashtag #FAF remained among the top trends in Canada throughout the day
  • The TSN Hockey app for iPhone and iPad both rank as the #1 downloaded free hockey app
FIFA WOMEN’S WORLD CUP CANADA 2015™ Audiences In addition to FREE AGENT FRENZY, CTV, TSN, and RDS also attracted an average audience of 1.33 million viewers for Japan’s win over England in the semifinal of the FIFA WOMEN’S WORLD CUP CANADA 2015™, becoming the most-watched non-Canadian FIFA Women’s World Cup match ever and winning the day as the most-watched event on Canadian television. As well, the tournament’s other semifinal on Tuesday, June 30 attracted an average audience of 1.32 million viewers to watch the USA defeat Germany and advance to the final of the FIFA WOMEN’S WORLD CUP CANADA 2015™. Source: Numeris (BBM Canada)

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015™, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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