THE MARILYN DENIS SHOW Collaborates With Leading Home Furnishing Store IKEA
TORONTO (August 18, 2020) – THE MARILYN DENIS SHOW announced today a new brand partnership with IKEA to promote the global Swedish retailer’s upcoming 2021 Catalogue, running now until August 23.
The campaign aims to give viewers inspiration to create an inexpensive, stylish, and functional space, while they spend more time at home than ever. The campaign features a 30-second co-branded commercial airing on CTV and CTV2, as well as CTV Life, CTV Comedy, CTV Drama, E!, Much, MTV , Discovery, Animal Planet, and Discovery Science. As well, the partnership includes three THE MARILYN DENIS SHOW integrations featuring host Marilyn Denis and design experts Tommy Smythe and Kasia Waloszczyk, and accompanying THE MARILYN DENIS SHOW Pinterest theme boards based on IKEA’s “how to” categories.
“We’re thrilled to be working with IKEA on this exciting and stylish campaign that demonstrates THE MARILYN DENIS SHOW as a destination to find inspiration for all areas of life,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy. “This partnership gives viewers a unique look at the upcoming 2021 IKEA Catalogue, while showcasing the custom, multi-platform content opportunities that MARILYN offers international brands.”
The new in-show, co-branded commercial spot features host Marilyn and Tommy Smythe humorously reminding listeners that it’s time to check out the 2021 IKEA Catalogue. To view the spot, click here.
The three integrated in-show segments highlight products and solutions for each of IKEA’s “how to” categories. Tommy Smythe is featured in segments that highlight sleep and sustainability, while Kasia Waloszczyk shares tips on how to support goals and habits in a segment about organization. In support of these segments, three custom IKEA Pinterest boards are available on THE MARILYN DENIS SHOW’s Pinterest profile for inspiration and information.
The IKEA partnership will also be integrated in the new original podcast MARILYN DENIS DOES A PODCAST through live reads. New episodes are available every Monday, Wednesday, and Friday on the iHeartRadio app and everywhere podcasts are found.
The multiple Canadian Screen Award-winning series THE MARILYN DENIS SHOW is a national daily lifestyle and entertainment talk show featuring celebrity guests along with health, food, home, and fashion experts. THE MARILYN DENIS SHOW airs weekdays at 10 a.m. ET on CTV and on demand at Marilyn.ca and the CTV App. THE MARILYN DENIS SHOW airs in the Middle East and Sub-Saharan Africa through international distribution.
About THE MARILYN DENIS SHOW
Hosted by Canadian media trailblazer Marilyn Denis and taped before a studio audience, the multi Canadian Screen Award-winning series THE MARILYN DENIS SHOW is a national daily lifestyle and entertainment talk show, featuring celebrity guests and health, food, home, and fashion experts. Canadian and international celebrities who have appeared on THE MARILYN DENIS SHOW include Hugh Jackman, Diane Keaton, Bradley Cooper, Harry Connick Jr., Shania Twain, Keith Urban, Carrie Underwood, Michael Bublé, Josh Groban, Shaggy, Meghan Trainor, Michael Ealey, Eugene Levy, Catherine O’Hara, Hill Harper, Howie Mandel, Jason Momoa, Danai Gurira, Milo Ventimiglia, Amy Poehler, Derek Hough, and many more. Top lifestyle experts who have appeared on the show include Nigella Lawson, Jamie Oliver, Dr. Oz, Daphne Oz, Mike Holmes, Samantha Pynn, Scott McGillivray, The Property Brothers, Joe Zee, Carson Kressley, Roger Mooking, Bryan Baeumler, Debbie Travis, and more.
THE MARILYN DENIS SHOW is produced by Bell Media Studios. Michelle Crespi and John Simpson are Executive Producers. Nanci MacLean is Vice-President, Bell Media Studios and President, Pinewood Toronto Studios. Pat DiVittorio is Vice-President, CTV and Specialty Programming. Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
About Bell Media Studios
Bell Media Studios is Canada’s leading end-to-end content creator, developing and producing 80 hours of live and taped programming in-house, each week. Award-winning titles include ETALK, THE IHEARTRADIO MMVAs, THE MARILYN DENIS SHOW, THE SOCIAL, YOUR MORNING, plus many original specials and podcasts. The Bell Media Studios-run Exploration Production Inc. (EPI) is a multi-award-winning producer of ambitious, original, entertaining factual documentaries and series, for both Discovery Canada and other international broadcasters, including MIGHTY SHIPS, MIGHTY TRAINS, and the upcoming MARINE DISASTERS. In association with Motion Content Group, Bell Media Studios produces original lifestyle series DOG TALES RESCUE and WHERE TO I DO?. As the majority owner of Pinewood Toronto Studios, Bell Media Studios also oversees operations of the 33.5 acre (13.5 hectares) facility in Toronto’s Port Lands. The complex includes 11 purpose-built stages, offices, teaching facilities, and support services for a growing roster of domestic and international film and television clients.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital platforms CTV.ca, CTV Throwback, CTV Movies, and the CTV app. CTV has been Canada’s most-watched television network for the past 19 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
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