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THE MARILYN DENIS SHOW Collaborates with Pinterest in First-Ever Canadian Broadcast Partnership
– MARILYN get its own Pinterest profile with the visual integration engine to be featured in televised integrated segments –
– The first branded segment airs this Friday, May 15 at 10 a.m. ET –
– The first branded segment airs this Friday, May 15 at 10 a.m. ET –
TORONTO (May 14, 2020) – To celebrate THE MARILYN DENIS SHOW’s milestone 10th season, the show is collaborating with Pinterest, the visual discovery engine, on its first-ever Canadian broadcast partnership. Beginning with tomorrow’s show (Friday, May 15 at 10 a.m. ET on CTV), THE MARILYN DENIS SHOW will feature its new show-branded Pinterest profile, including regular updates and curated boards relating to in-show and digital content. The new partnership also includes four integrated in-show segments that will direct viewers to THE MARILYN DENIS SHOW’s Pinterest profile for inspiration and information.
Also tomorrow, THE MARILYN DENIS SHOW will unveil its first integrated segment with Pinterest. The theme is Upcycling Fashion, where stylist Alexis Honce will share some DIYs with Marilyn that feature items most people would have in their closets. Inspired from Pinterest 100: The top trends to inspire and try in 2020, Honce will motivate and educate viewers on how to update those pieces to make them feel new again. During the segment, THE MARILYN DENIS SHOW’s Pinterest profile will be highlighted as a destination to find inspiration for all areas of life.
“THE MARILYN DENIS SHOW is one of the most-trusted sources in Canadian lifestyle programing, and we’re thrilled to be working with Pinterest as their first Canadian broadcast partner,” said Justin Stockman, Vice-President, Brand Partnerships and Client Strategy. “Finding unique partnerships that provide new ways for viewers to experience our content creates opportunities for our partners, and today’s announcement opens the door for brands to work with THE MARILYN DENIS SHOW on the Pinterest platform for new and innovative custom-branded content opportunities.”
Pinterest is a visual discovery app that more than 367 million people use each month around the world to find ideas for their life including recipes, DIY, travel, beauty, home decor, and more. People use Pinterest to find ideas across life’s moments big and small, from what to cook for dinner, what to wear, and how to style their look. Since people use Pinterest to plan, data about the ideas users are searching for on the platform provide a snapshot of emerging trends and suggests broader shifts in personal interests. Each of the four in-show segments on THE MARILYN DENIS SHOW will bring to life an example of these trends on Pinterest.
The partnership also includes weekly broadcast promotion of the show’s Pinterest profile on THE MARILYN DENIS SHOW. Marilyn.ca and the show’s massively popular social media handles will also promote the new Pinterest profile. Brand partnership opportunities are available that combine broadcast and social media to create custom and seamless multi-channel integrations that will inspire users to discover new ideas across brand verticals.
The multiple Canadian Screen Award-winning series, THE MARILYN DENIS SHOW is a national daily lifestyle and entertainment talk show, featuring celebrity guests along with health, food, home, and fashion experts. THE MARILYN DENIS SHOW airs weekdays at 10 a.m. ET on CTV and on demand at Marilyn.ca and the CTV App. THE MARILYN DENIS SHOW also airs in the Middle East and Sub-Saharan Africa through international distribution.
About THE MARILYN DENIS SHOW
Hosted by Canadian media trailblazer Marilyn Denis and taped before a studio audience, the multi Canadian Screen Award-winning series THE MARILYN DENIS SHOW is a national daily lifestyle and entertainment talk show, featuring celebrity guests and health, food, home, and fashion experts. Canadian and international celebrities who have appeared on THE MARILYN DENIS SHOW include Hugh Jackman, Diane Keaton, Bradley Cooper, Harry Connick Jr., Shania Twain, Keith Urban, Carrie Underwood, Michael Bublé, Josh Groban, Meghan Trainor, Martin Short, Eugene Levy, Catherine O’Hara, Howie Mandel, Jason Momoa, Danai Gurira, Milo Ventimiglia, Amy Poehler, Derek Hough, and many more. Top lifestyle experts who have appeared on the show include Nigella Lawson, Jamie Oliver, Dr. Oz, Daphne Oz, Jillian Michaels, Mike Holmes, Scott McGillivray, The Property Brothers, Joe Zee, Clinton Kelly, Carson Kressley, Bryan Baeumler, Debbie Travis, and more.
THE MARILYN DENIS SHOW is produced by Bell Media Studios. Michelle Crespi and John Simpson are Executive Producers. Nanci MacLean is Vice-President, Bell Media Studios and President, Pinewood Toronto Studios. Pat DiVittorio is Vice-President, CTV and Specialty Programming. Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
About Bell Media Studios
Bell Media Studios is Canada’s leading end-to-end content creator, developing and producing 80 hours of live and taped programming in-house, each week. Award-winning titles include ETALK, THE IHEARTRADIO MMVAs, THE MARILYN DENIS SHOW, THE SOCIAL, YOUR MORNING, plus many original specials and podcasts. The Bell Media Studios-run Exploration Production Inc. (EPI) is a multi-award-winning producer of ambitious, original, entertaining factual documentaries and series, for both Discovery Canada and other international broadcasters, including MIGHTY SHIPS, MIGHTY TRAINS, and the upcoming MARINE DISASTERS. In association with Motion Content Group, Bell Media Studios produces original lifestyle series DOG TALES RESCUE and WHERE TO I DO?. As the majority owner of Pinewood Toronto Studios, Bell Media Studios also oversees operations of the 33.5 acre (13.5 hectares) facility in Toronto’s Port Lands. The complex includes 11 purpose-built stages, offices, teaching facilities, and support services for a growing roster of domestic and international film and television clients.
About CTV
CTV is Canada’s #1 television brand. CTV provides unparalleled entertainment programming across two broadcast television networks; a powerful suite of specialty channels including CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, and CTV Sci-Fi Channel; and digital platforms CTV.ca, CTV Throwback, CTV Movies, and the CTV app. CTV has been Canada’s most-watched television network for the past 18 years in a row and features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and local newscasts. CTV comes from Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and out-of-home advertising.
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