TORONTO (February 25, 2013)– First-time host Seth MacFarlane was a ratings success, as a smashing 6.1 million viewers watchedTHE OSCARS®on CTV last night, matching the overnight audience achieved in 2012 and 2011. Just under SUPER BOWL XLVII’s audience of 6.6 million on CTV, the awards ceremony once again took centre stage as the #1 entertainment program of the broadcast year. The 3.5 hour-broadcast drew more than 2.5 million A25-54 and A18-49 viewers. Nationally, more than one in two English Canadians watching TV, were tuned to the broadcast. Reaching 14.5 million viewers overall, the star-studded event peaked with 7.2 million viewers at 10:22 p.m. ET as 2012OSCAR-winning Canadian actor Christopher Plummer took to the stage to present Anne Hathaway with her award for Best Supporting Actress in Les Misérables.
In Toronto alone,THE OSCARSdrew a very strong 25.4 A25-54 rating, while nearly two in three viewers watching TV last night were tuned in to the broadcast. In Vancouver, audiences grew double digits compared to last year with total viewers (+71%), A18-34 (+77%), A25-54 (+90%), and more than doubled last year’s A18-49 audience (+105%).
** Media Note ** Download photos of THE OSCARS® atBellMediaPR.ca
Kicking offOSCARnight was Canada’s official red carpet specialCTV AT THE OSCARSat 6 p.m., which drew nearly 1 million viewers on CTV. With the coveted second position on the most important red carpet of the year, CTV had the star-studded event covered from every angle, withETALK’s Ben Mulroney on the ground and E!’s Leah Miller and fashion expert Jay Manuel reporting on celebrity fashion from the exclusive balcony position. In the middle of all the red carpet action, Mulroney rubbed shoulders withOSCAR-winner Jennifer Lawrence and numerous otherOSCARnominees and presenters, including Amy Adams, Octavia Spencer, and Quvenzhané Wallis.CTV AT THE OSCARSis available on demand at CTV.ca, where viewers can relive all the red carpet interviews and fashion choices.
OSCARred carpet coverage continued on CTV at 8 p.m. with 3.2 million viewers watchingOSCARS RED CARPET LIVE!, up 26% from last year. Hosted by Kelly Rowland, Kristin Chenoweth, Jess Cagle, and Lara Spencer, the hosts chatted with all the A-list stars, and took viewers into the Dolby Theatre prior to the awards.
ETALKhas a fullOSCARspecial tonight at7 p.m. ETon CTV, with exclusive coverage from the red carpet with some of the night’s biggest and brightest stars including 2013OSCARwinners Ben Affleck, George Clooney, and Christoph Waltz; 2013OSCAR-nominees Hugh Jackman, Naomi Watts, Emmanuelle Riva; and pastOSCAR-winners Halle Berry, Sandra Bullock, Jennifer Hudson, and Christopher Plummer. ETALK’s L.A. correspondent Jessi Cruickshank breaks down the night’s best and worst fashion choices, and sends one OSCAR-winner to fashion prison! From candid moments between stars on the red carpet, to inside the award show, ETALK’s Lainey also dishes on the details that viewers did not see at home. Once the award show wrapped, ETALK spent the night party-hopping, hitting all the post-OSCAR party hotspots including the Governors Ball, and the Vanity Fair OSCAR party. Anchor Tanya Kim also hit the red carpet at Elton John’sOSCARparty, where we she chatted with Michael Bublé, Nina Dobrev, Elton John, David Furnish, and Nicki Minaj. An encore presentation ofETALK’s OSCAR special airs tomorrow at1 p.m. ETon CTV.
About CTV CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 10 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca. – CTV –
Source: BBM Canada. Overnight vs. Overnight Audiences prior to August 31, 2009 based on BBM Nielsen Media Mark II meters