This Just In: MiQ Signs Exclusive Partnership with Bell Media to Expand Programmatic Capabilities

TORONTO – August 16, 2022 –  MiQ, the leading global programmatic media partner, has announced today its exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. The partnership integrates Bell DSP’s best-in-class data and premium Canadian inventory with MiQ’s proprietary technology to deliver unique audience buying and segmentation for innovative cross-channel media strategies. “We’re laser focused on innovation and doubling down on data and content investments,” said Jason Furlano, SVP of Commercial, MiQ. “We’re excited to be partnering with Bell Media, Canada’s leading media company for all programmatic buys with access to rich, addressable inventory. With more fragmented screens than ever before, it’s imperative for marketers to future-proof their strategies by working with data-driven partners to help maximize performance and scale,” added Furlano. “As the future of ad buying becomes digitized and more programmatic, Bell Media is offering solutions across the whole sphere for every Canadian advertiser,” said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media. “With the combination of our platforms and the expertise of our talent, we can transform the programmatic landscape. We’re excited for this partnership and look forward to working closely with the team at MiQ.” MiQ will leverage Bell DSP’s TV consumption insights and premium TV inventory to drive its Advanced TV product, as well as the company’s latest sustainability offering, which helps brands offset the carbon footprint emitted by their digital advertising campaigns. “In order to stay in lockstep with where Canadians are consuming their content, marketers should look to new, flexible inventory to help drive ROI and business goals, which is always the ultimate goal,” said Furlano.