Toronto FC Breaks All-Time Audience Record Yet Again, with 1.5 Million Viewers Tuning in to the MLS CUP 2016 on TSN and RDS
— December 12, 2016
– Historic MLS championship marks a 10% audience increase on TSN and RDS over previous all-time record, set last month during the MLS Eastern Conference Championship –
– MLS CUP 2016 marks the third new all-time audience record set during the AUDI 2016 MLS CUP PLAYOFFS on TSN and RDS –
– TSN was the most-watched network in Canada on Saturday, ahead of all conventional networks –
TORONTO (December 12, 2016) – Toronto FC has broken the all-time MLS audience record yet again, after their storybook run through the AUDI 2016 MLS CUP PLAYOFFS culminated with a penalty kick showdown in the MLS CUP 2016, one of 60+ iconic championships that live on TSN. Overnight data from Numeris confirms that an average audience of more than 1.5 million viewers tuned in to TFC’s penalty kick loss to the Seattle Sounders on TSN (1.43 million*) and RDS (92,000*) to become Canada’s most-watched MLS game in history. The game was the most-watched television program – including sports broadcasts – in Canada on Saturday night.
The MLS CUP 2016 marked a 10% increase in average audience over the previous record, set on Nov. 30 in the MLS Eastern Conference Championship matchup between Toronto FC and Montreal Impact, with the TSN audience for Saturday night’s match almost doubling that of the conference final.
Audience levels peaked at 11 p.m. ET with 2.7 million viewers as Sounders defender Román Torres slotted home his penalty kick to seal the victory for Seattle. Overall, 4.2 million individual Canadians watched some part of Saturday night’s championship game on TSN and RDS.
TFC fans rallied around the Reds on Saturday night, as the MLS CUP 2016 was the most-watched program in the Greater Toronto Area – more than doubling the audience of the next-highest broadcast in the team’s home market and delivering a 35% share.
As well, TSN’s official Instagram and Snapchat stories attracted 270,000 and 250,000 views, respectively, bringing fans closer to the game with behind-the-scenes content from the TFC-Sounders clash at Toronto’s BMO Field.
MLS All-Time Canadian Audience Records
Throughout the thrilling AUDI 2016 MLS CUP PLAYOFFS, Canadian teams have broken the all-time MLS audience record three times:
1.5 million viewers: Toronto FC-Seattle Sounders, MLS CUP 2016
Soccer on TSN
TSN is Canada’s official broadcaster of Major League Soccer (MLS), with coverage of Vancouver Whitecaps FC, Toronto FC, and Montreal Impact, including MLS DECISION DAY, the AUDI 2016 MLS CUP PLAYOFFS, MLS CUP 2016, and the 2016 AT&T MLS ALL-STAR GAME.
Through a multi-year broadcast rights agreement with UEFA, TSN and RDS are the primary Canadian broadcasters of the UEFA CHAMPIONS LEAGUE and UEFA EUROPA LEAGUE. The agreement sees TSN broadcast more than 190 games, including up to 16 group stage games weekly, extensive coverage of the knockout phase, as well as the UEFA EUROPA LEAGUE FINAL and the UEFA CHAMPIONS LEAGUE FINAL. RDS delivers live coverage of three of the best matches each week.
Bell Media’s CTV, TSN, and RDS own exclusive Canadian media rights to the FIFA World Cup™ package through to 2026, which includes the 2018 FIFA WORLD CUP RUSSIA™, 2022 FIFA WORLD CUP QATAR™, and the 2026 FIFA World Cup™, as well as a slate of additional FIFA tournaments.
TSN and RDS hold a multi-year broadcast agreement that gives the networks Canadian media rights to half of all games from the PREMIER LEAGUE.
As the official broadcast partners of Canada Soccer, TSN and RDS deliver a slate of marquee Canada Soccer matches and events featuring the Canadian men’s and women’s national teams, as well as the AMWAY CANADIAN CHAMPIONSHIP.
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
*Average Minute Audience from Game Start time to Game End Time