Toronto Pearson International Airport and Astral Out of Home Unveil Two New Digital Structures
— August 2, 2017
Located alongside one of Toronto’s busiest highways, the additional structures deliver a daily circulation of close to 800,000
Astral Out of Home (AOOH), a division of Bell Media, in partnership with Toronto Pearson International Airport, introduced today two new large-format digital superboards in close proximity to the country's largest airport. The new structures, measuring 18 x 60 and 14 x 48 feet, are designed to resemble the tail of an aircraft and provide information about the airport while offering an advertising opportunity reaching millions of commuters and passengers annually.
“Toronto Pearson’s more than 44 million annual passengers look for information about their airport experience in a dynamic and easy to find way,” said Scott Collier, Vice President Customer and Terminal Services, GTAA. “Providing additional information about the airport terminals, services and operators in addition to messaging for well-known brands continues to help us provide an experience that is both engaging and informative to passengers arriving for their flights.”
As the exclusive sales agent of Toronto Pearson, only AOOH is able to offer large-format digital signage solutions in this highly visible area. The four faces of the new advertising structures deliver a daily circulation of close to 800,000.
“Brands can finally capture the attention of consumers in and around the country’s largest airport with these new digital structures,” said Debbie Drutz, Vice President, Sales, Astral Out of Home. “Their unique design and stature are a great addition to our growing number of digital faces in an area that delivers the largest daily circulation yet.”
The screens are now available for advertisers. Upcoming advertisers utilizing the screens include Nestlé, Tim Horton’s, West Jet, and Fan Expo.
The addition of these two digital structures puts AOOH in an even stronger position in the Toronto market with more than 40 large digital faces, adding to an overall total of 136 faces and growing across Canada.
In July, 2016, AOOH announced it became the exclusive Out-of-Home advertising operator at Toronto Pearson International Airport.
Astral Out of Home, a division of Bell Media, is one of Canada’s leading out-of-home advertising companies with more than 30,000 advertising faces strategically located in the British Columbia, Alberta, Ontario, Québec, and Nova Scotia markets. Driving innovation on one of the country’s most dynamic media platforms, Astral Out of Home is committed to staying at the forefront of the latest technological trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers. For more details, visit www.bellmedia.ca.
About Toronto Pearson
Greater Toronto Airports Authority (GTAA) is the operator of Toronto Pearson International Airport. Toronto Pearson is focused on becoming the best airport in the world; enhancing the passenger experience, safety, security, supports the success of our airline partners. With more than 44 million passengers in 2016, Toronto Pearson is Canada’s largest airport and second busiest North American international airport.