TSN and Kraft Canada Kick Off the 2014 Kraft Celebration Tour Tomorrow in Montebello, Que.

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TORONTO (August 14, 2014) – Let the summertime celebrations begin! TSN and Kraft Canada hit the road tomorrow for the sixth-annual Kraft Celebration Tour. From August 15-24, the Kraft Celebration Tour criss-crosses the country to award each Top 10 winning community  $25,000 towards building a better place to play, as well as host a live broadcast of SPORTSCENTRE, Canada’s #1 sports news program. 

TSN’s Darren Dutchyshen, Kate Beirness, Nabil Karim, and Jennifer Hedger hit the road from August 15-24 to host live editions of SPORTSCENTRE across the country as part of the Kraft Celebration Tour.

Anchors Jennifer Hedger and Nabil Karim kick off the Kraft Celebration Tour with a live broadcast of SPORTSCENTRE in Montebello, Que. this Friday, Aug. 15 at 6 p.m. ET on TSN. RDS joins in on the Kraft Celebration Tour festivities in Québec, with Luc Bellemare, Michel Laprise, and Geneviève Langlois hosting a live broadcast of SPORTS 30 LE MAGAZINE from Montebello.

The following day, SPORTSCENTRE touches down in Vancouver Island as anchors Darren Dutchyshen and Kate Beirness kick off the Western leg of the Tour when they bring SPORTSCENTRE to Nanaimo, B.C. on Saturday, Aug. 16 at 6 p.m. ET on TSN.

“This is my first year on the Kraft Celebration Tour and I’m incredibly excited to help the winners share their community’s story with SPORTSCENTRE fans across the country,” said Karim. “I can’t wait to travel this amazing country and see Canadians come together to build better places to play and celebrate their communities.”

In Eastern Canada, Hedger and Karim bring SPORTSCENTRE to Montebello, Que., Saint Andrews, N.B., Springhill, N.S, Charlottetown, P.E.I., and Gander, N.L.

Dutchyshen and Beirness host SPORTSCENTRE from the winning communities on the Western half of the Kraft Celebration Tour, including Nanaimo, B.C., Barrhead, Alta., Prince Albert, Sask., Holland, Man., and Ottawa, Ont.

Broadcast Schedule

All live broadcasts of the 2014 Kraft Celebration Tour will air on the 6 p.m. ET edition of SPORTSCENTRE. The broadcast locations and dates are as follows:

• Montebello, Que. – Friday, Aug. 15 on TSN
• Nanaimo, B.C. – Saturday, Aug. 16 on TSN
• Saint Andrews, N.B. – Sunday, Aug. 17 on TSN
• Barrhead, Alta. – Monday, Aug. 18 on TSN
• Springhill, N.S. – Tuesday, Aug. 19 on TSN
• Prince Albert, Sask. – Wednesday, Aug. 20 on TSN
• Charlottetown, P.E.I. – Thursday, Aug. 21 on TSN
• Holland, Man. – Friday, Aug. 22 on TSN
• Gander, N.L. – Saturday, Aug. 23 on TSN2
• Ottawa, Ont. – Sunday, Aug. 24 on TSN

Last month, the Top 10 winners went head-to-head in an online battle for the total grand prize of $100,000 – new prizing added to this year’s campaign. The grand prize winner will be revealed on SPORTSCENTRE on Monday, Aug. 25 – the day after the final Kraft Celebration Tour stop in Ottawa, Ont.

Throughout the Kraft Celebration Tour, fans can keep up with all the action on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook, and by following and interacting with the tour’s personalities on Twitter. Official Twitter hashtags for the Kraft Celebration Tour include #KCT, #kraftcelebrationtour, and #tourneedecelebrationkraft.

SOCIAL MEDIA LINKS
@KCTAndy
@dutchysc
@jenniferhedger
@KateBeirness
@NabilKarimTSN
#KCT
#KraftCelebrationTour
#tourneedecelebrationkraft

Facebook.com/KraftCelebrationTour

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company’s iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

For More Information
For TSN:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca
Twitter: @TSN_PR

For Kraft Canada:
Kathy Murphy at Kraft Canada, (w) 847.646.4538, news@kraftfoods.com