TSN and RDS Partner with Coors Light for Round Two of THE COORS LIGHT GAMES

TORONTO (June 1, 2016) – Backyard athletes across Canada are about to collide in the second-annual COORS LIGHT GAMES, launching across the country with Regional Qualifiers beginning Sunday, June 12 and culminating in a two-day National Event from August 26-28. Hosted by TSN’s Cabral ‘Cabbie’ Richards and Tessa Bonhomme, and in French by RDS’s Phil Branch, THE COORS LIGHT GAMES Nationals will be showcased across Canada on TSN and RDS – official broadcasters of THE COORS LIGHT GAMES. TSN broadcasts the best of THE COORS LIGHT GAMES on Thursday, Sept. 1 at 10:30 p.m. ET, while RDS airs a 30-minute recap of the epic backyard competition on Saturday, Sept. 3 at 7 p.m. ET. TSN’s best of THE COORS LIGHT GAMES broadcast will feature play-by-play commentary from Luke Wileman and analysis from Jason deVos.  Featuring the country’s finest amateur athletes, THE COORS LIGHT GAMES transform classic backyard games into larger-than-life competitions with activities such as Water Luge, Splatter Dodgeball, and Bubble Soccer. “Last year’s COORS LIGHT GAMES set the bar, this year’s is going to raise it even higher,” says Leslie Malcolm, Marketing Manager, Coors Light. “We take our backyard games just as seriously as our drinkers do, which is why we’ve upped the ante this year with more opportunities to participate, more giveaways throughout the summer and an even bigger and better venue for the National Event in August.” “Our partnership with Coors Light has brought to life some authentic and creative campaigns, including integrated social coverage of Toronto Raptors home games, and of course, last year’s inaugural COORS LIGHT GAMES,” says Brandon Moonsawmy, Director of Sports Partnerships at Bell Media. “This year, TSN is taking THE COORS LIGHT GAMES a step further with even more shareable content and an enhanced broadcast of the Nationals later this summer, featuring Cabbie and Tessa Bonhomme hosting and Luke Wileman and Jason deVos calling all the action.” Canada’s true amateur athletes can earn their way to THE COORS LIGHT GAMES Nationals by winning a gold can at one of the Regional Qualifier events, participating in challenges on the Coors Light Canada social channels throughout the summer using #bravethegames, or by finding a gold can in specially-marked cases of Coors Light. Athletes who qualify for the National Event receive an all-expense paid trip to THE COORS LIGHT GAMES for themselves and three friends. The weekend features live music performances, nightly events, and a day’s worth of epic competitions, with one team emerging victorious as Canada’s top backyard athletes of the year. More information on the contest including contest rules and tour details can be found at CoorsLight.ca/games or follow Coors Light on:

• Facebook: Facebook.com/CoorsLightCanada
• YouTube: Coors Light Canada
• Instagram: CoorsLightCanada
• Twitter: @CoorsLightCA

Regional Qualifiers:

• June 12 – Village Vacances Valcartier, Que.
• June 18-19 – Saint Sauveur, Que. – Mont Saint Sauveur
• June 23 – Toronto – Argos Home Opener
• June 30 – Regina – Roughriders Home Opener
• July 8-9 – Kitchener, Ont. – CMT Music Festival
• July 13-17 – Pemberton, B.C. – Pemberton Music Festival
• July 15-17 – Salaberry-de-Valleyfield, , Régate de Valleyfield
• July 22-24 – Oro Medonte, Ont. – Wayhome Music Festival
• July 20-24 – Toronto – Toronto Festival of Beer
• July 27-31 – Camrose, Alta. – Big Valley Jamboree Festival
• August 4-7 – Oro Medonte, Ont. – Boots & Hearts Festival
• August 13 – Ottawa – Coors Light Ottawa Final Party
• August 13-15 – Trois Rivières, Que. – Grand Prix Trois Rivières
• August 19-21 – Wasaga Beach, Ont. – Center of GravityFestival
• August 18-22 – Toronto – Canadian National Exhibition

Broadcast Schedule:

• TSN: Coors Light Games National Event – Thursday, Sept. 1 at 10:30 p.m. ET
• RDS: Coors Light Games National Event – Saturday, Sept. 3 at 7:00 p.m. ET

Agency Credits:

• Creative: Rethink
• Media Strategists/Buyers: MEC
• Public Relations: Citizen Relations
• Variable Print Cans: Crown Beverage Packaging

 About Molson Coors Canada: Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard’s and Molson Canadian 67. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.