TSN Breaks Audience Record for FREE AGENT FRENZY on Canada Day

TORONTO (July 4, 2016) – With plenty of free agency fireworks to talk about, Canadians made this year’s FREE AGENT FRENZY on TSN a record-breaker. Overnight data from Numeris confirms TSN’s seven-hour FREE AGENT FRENZY broadcast on Canada Day (July 1) attracted an average audience of 317,000 viewers – making it the most-watched FREE AGENT FRENZY ever. FREE AGENT FRENZY marked a 7% increase in average audience compared to last year’s edition. In total, 2.3 million unique Canadian viewers tuned in to watch TSN’s FREE AGENT FRENZY, with audience levels peaking at 531,000 viewers just after 12:30 p.m. ET. Throughout FREE AGENT FRENZY, TSN Digital platforms attracted more than 500,000 video views and nearly 1.3 million unique visitors. All summer long, fans can head to TSN.ca for news on free agent signings and trades as they break during the off-season. On Twitter, #FREEAGENTFRENZY was a top trend in Canada throughout the day. As the originator of full-day free agent signing coverage, FREE AGENT FRENZY made its debut in 2006 and has become a Canada Day tradition for hockey fans across the country. Earlier this year, TSN’s TRADECENTRE was once again the undisputed #1 choice for hockey fans on NHL Trade Deadline Day. Hockey on TSN Champions Live Here as TSN is the exclusive broadcaster of Hockey Canada, delivering marquee international events such as the IIHF WORLD CHAMPIONSHIP, IIHF WOMEN’S WORLD CHAMPIONSHIP, IIHF WORLD JUNIOR CHAMPIONSHIP, IIHF ICE HOCKEY U18 WORLD CHAMPIONSHIP, IIHF ICE HOCKEY U18 WOMEN’S WORLD CHAMPIONSHIP, and WORLD UNDER-17 HOCKEY CHALLENGE, as well as domestic events including the WORLD JUNIOR A CHALLENGE, TELUS CUP, ESSO CUP, RBC CUP, ALLAN CUP, and the Order of Hockey in Canada. TSN is home to the Toronto Maple Leafs, Ottawa Senators, and Winnipeg Jets as part of its package of 130+ regional NHL games. TSN delivers a package of 26 Leafs games available in the Leafs’ designated broadcast region on TSN4, 50+ Senators games in the Senators designated broadcast region games on TSN5, and 50+ Jets games in the Jets’ designated broadcast region on TSN3. TSN’s slate of live hockey programming also features exclusive coverage of the SPENGLER CUP, as well as NCAA Division I coverage including the FROZEN FOUR. TSN complements its live hockey coverage with Canada’s fan-favourite hockey news and information programming, featuring the hockey world’s most trusted team of Hockey Insiders and analysts. TSN’s industry-leading hockey programming includes SPORTSCENTRE, TIM HORTONS THAT’S HOCKEY, THAT’S HOCKEY 2NITE, and the network’s slate of signature NHL specials including TRADECENTRE, FREE AGENT FRENZY, FANTASY DRAFT, TOP 50 PLAYERS, and BOB MCKENZIE’S PRE-SEASON DRAFT RANKING. Source: Numeris