Rob Duffy
TSN – TSN – CTV News – CTV News Channel – CP24 – BNN Bloomberg – iHeartRadio
TSN, CTV, Crave, and RDS Sweep into the Bay Area for SUPER BOWL LX, February 8
– All planned commercial advertising inventory for SUPER BOWL LX is sold out, with limited new flex opportunities available –
– The network’s NFL broadcast team is in the San Francisco Bay Area throughout the week, providing coverage leading up to SUPER BOWL LX at Levi’s Stadium –
– TSN’s OVERDRIVE presented by FanDuel delivers special on-location broadcasts from Radio Row –
– Immediately following the game, the premiere episode of Crave Original series THE BORDERLINE lands on CTV and Crave –
– The network’s NFL broadcast team is in the San Francisco Bay Area throughout the week, providing coverage leading up to SUPER BOWL LX at Levi’s Stadium –
– TSN’s OVERDRIVE presented by FanDuel delivers special on-location broadcasts from Radio Row –
– Immediately following the game, the premiere episode of Crave Original series THE BORDERLINE lands on CTV and Crave –
TORONTO (February 4, 2026) – The AFC champion New England Patriots take on the NFC champion Seattle Seahawks in SUPER BOWL LX on TSN, CTV, and RDS, and streaming on Crave through the live CTV channel. The NFL championship game takes place on Sunday, Feb. 8 at 6 p.m. ET from Levi’s Stadium in Santa Clara, California, with 4K coverage available for TSN subscribers across Canada.
SUPER BOWL LX Ad Sales and Broadcast Sponsors
Bell Media has seen exceptional advertising demand for SUPER BOWL LX, with all planned commercial inventory now sold out and limited flex opportunities available. FanDuel and Expedia return as broadcast sponsors of SUPER BOWL LX, alongside advertising partners showcasing new creative during the broadcast, including A&W Food Services of Canada Inc., Leon’s Furniture, Manmade, No Frills, President’s Choice, and TD. Phoenix Health is also debuting new creative for both the Phoenix and Raven brands. Bud Light returns as the sponsor of SPORTSCENTRE’s daily SUPER BOWL segments, M&M’S® once again features prominently on TSN’s DIGITAL SPORTSCENTRE presented by Bell with a series of M&M’S® GameDay segments, and Nerds sponsors the “Great Gridiron Gauntlet” feature as part of SC WITH JAY ONRAIT throughout the NFL Playoffs.DIGITAL SPORTSCENTRE Presented by Bell at SUPER BOWL LX
TSN’s DIGITAL SPORTSCENTRE presented by Bell with host Marissa Roberto has fans covered leading up to SUPER BOWL LX, with new editions at 5 p.m. ET daily across TSN’s official social media accounts, with an ultimate gameday preview show set for SUPER BOWL Sunday. Throughout the week, SC AT THE SUPER BOWL presented by Bud Light delivers news and analysis leading up to the game. A special episode of TSN’s BROKEN TABLE presented by FanDuel, available on the TSN YouTube channel, sets the stage for SUPER BOWL week featuring hosts Christopher Hein, Stevie Johnson, and Aaron Korolnek.OVERDRIVE Presented by FanDuel at SUPER BOWL LX
TSN’s fan-favourite weekday talk show OVERDRIVE presented by FanDuel — led by Bryan Hayes, Jamie “Noodles” McLennan, and Jeff “O-Dog” O’Neill — broadcasts live from the FanDuel set on Radio Row at the Moscone Center in San Francisco from Wednesday, Feb. 4 to Friday, Feb. 6, from 4–6 p.m. ET on TSN, TSN Radio 1050, TSN.ca, the TSN and iHeartRadio Canada apps, and the TSN YouTube channel. During SUPER BOWL week, OVERDRIVE presented by FanDuel features interviews with TSN’s NFL broadcast crew, including host James Duthie and analyst Luke Willson, and additional special guests from around the league.SUPER BOWL LX Sunday Programming
SUPER BOWL Sunday kicks off with an extensive lineup of pre-game coverage beginning 10 a.m. ET on TSN, TSN.ca, and the TSN app, with coverage joined at 12 noon ET on CTV, and streaming on Crave through the live CTV channel. SUPER BOWL LX includes the highly anticipated Apple Music Super Bowl LX Halftime Show, headlined by 6-time GRAMMY Award-winning global recording artist Bad Bunny. TSN delivers comprehensive segments specific to SUPER BOWL sports betting, powered by odds from FanDuel, the network’s official sportsbook partner. Highlights include live pre-game and halftime segments featuring Tekeyah Singh and Davis Sanchez, and previews of FanDuel’s “Flip of Destiny”. Following the game, a special SUPER BOWL post-game edition of SC WITH JAY ONRAIT recaps the biggest moments on and off the field, with instant reaction from the TSN panel, featuring James Duthie and Kara Wagland alongside analysts Davis Sanchez and Luke Willson. TSN.ca and the TSN app also feature post-game interviews, analysis from Football Insiders Dave Naylor and Farhan Lalji, and complete game highlights.Premium Post-Game Programming on CTV and Crave
As recently announced, immediately following SUPER BOWL LX on CTV and Crave, is the premiere of the new Crave Original crime drama THE BORDERLINE. When a cop from the wrong side of the tracks ventures beyond the line of duty to save a childhood friend, his plans backfire, jeopardizing his carefully constructed life and sending him on a collision course with backstabbing criminals, suspicious colleagues, and vulnerable civilians that need his help. Starring Stephen Amell, Hamza Haq, Tamara Podemski, and Academy Award® nominee Minnie Driver, THE BORDERLINE premieres Sunday, Feb. 8 immediately following SUPER BOWL LX, with subsequent episodes streaming Fridays on Crave, beginning Feb. 13.About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN+, TSN.ca, TSN Radio stations, and the TSN app, featuring 5G capabilities. With a broad portfolio of multimedia sports assets, TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes NFL, CFL, NBA, FIFA World Cup™, F1®, regional broadcast rights for the Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, and Winnipeg Jets, PWHL, IIHF Women’s Worlds, Men’s Worlds, and World Junior Championship, Hockey Canada events, Spengler Cup, UEFA EURO 2028, MLS, Season of Champions Curling, MLB, Golf’s Majors, Grand Slam Tennis, NASCAR, NCAA March Madness, FIBA and Canada Basketball events, CHL, NLL, IndyCar Series, CEBL, Northern Super League, and more. TSN is from Bell Media, Canada’s leading media and entertainment company, with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media.
About CTV
CTV is Canada’s most-watched broadcaster, providing unparalleled entertainment content across two broadcast networks; a powerful suite of specialty channels with CTV Comedy Channel, CTV Drama Channel, CTV Life Channel, CTV Sci-Fi Channel, CTV Nature Channel, CTV Speed Channel, and CTV Wild Channel; and digital channels CTV Throwback and CTV Movies. CTV also features a wide range of sports and information programming, including CTV News, Canada’s highest-rated national and most-trusted local newscasts. CTV is available on Crave, the largest Canadian-owned streamer. CTV is from Bell Media, Canada’s leading media, and entertainment company, with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media.
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